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The Royalty Report was created to spark meaningful conversations with leaders across the collegiate licensing space.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Aug 21, 2026
- Audience
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- Earliest in this view
- Jul 10, 2026
Latest episodes
Tyson Hutchins on Brand Strategy and the Creative Landscape of Collegiate Athletics (opens the original)
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For our sixth episode of The Royalty Report , powered by Nexus Licensing Group, we sat down with Tyson Hutchins, Senior Associate AD for Creative Strategy at BYU, to discuss brand strategy, creative leadership, and the evolving landscape of content in collegiate athletics. Throughout the conversation, Tyson shares the professional journey that led him to BYU, his experience enhancing already prominent brands, the importance of marketing student-athletes, and the impact AI is having on the creati
Dan Butterly on Conference Rebranding & Building a Unified Identity (opens the original)
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For our fifth episode of The Royalty Report , powered by Nexus Licensing Group, we sat down with Dan Butterly, Commissioner of The Big West Conference, to discuss what it takes to build a unified conference identity while honoring the unique brands and traditions of each member institution. Throughout the conversation, Dan shares insights from his leadership experience across the Big West, Mountain West, and Missouri Valley Conferences, offering perspective on conference branding, navigating the
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