HeyJaredThe Roofing Company Marketing Podcast
Elevate your business with "The Roofing Company Marketing Podcast," a targeted 12-episode series crafted for roofing professionals. Hosted by marketing expert Matt Law, this podcast rises above the rest with strategies and insights specifically tailored for the roofing industry.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 31, 2026
Latest episodes
Episode 38 - The Focused & Productive Roofing Business Owner (opens the original)
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A roofing company can create an endless stream of urgent problems, but living in crisis mode isn't the same as leading. Matt Law shares a practical framework for getting control of your time through the Four Quadrants, Big Rocks, planning, protected calendar blocks, task management, delegation, Basecamp, SOPs, and checklists. Focus isn't about doing more—it's about consistently doing what matters most.
Episode 37 - AEO for Roofing Contractors - A Complete Guide to AI Optimization (opens the original)
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AI is changing how homeowners research roofing companies. Matt Law explains Answer Engine Optimization and what roofing contractors can do to improve their visibility when customers ask ChatGPT, Google AI, Gemini, Claude, and other tools for answers and recommendations. Learn how reviews, website content, service areas, citations, social channels, structured data, FAQs, and real proof help establish authority and trust.
Episode 36 - The Roofing Contractor Marketing Score (opens the original)
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Roofing contractors spend thousands on leads, SEO, websites, and advertising—but how do you know whether your overall marketing is healthy? Matt Law introduces the Marketing Score and shows you how to identify the areas that are helping your company grow and the gaps that may be costing you business.
Episode 35 – Buying a Roofing Company – The Ugly Truth to Growth (opens the original)
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Buying a roofing company can immediately give you revenue, customers, employees, and a foothold in a market—but that doesn't mean you're buying a healthy business. Matt Law shares what to investigate before closing, including revenue trends, customer concentration, financials, marketing spend, reputation, staffing, and the seller’s future role. Discover why poor marketing can actually create tremendous upside and why patiently leading the existing team through change may be one of the most impor
Episode 34 – Lead Generation for Roofing Contractors – The Secrets of Magnetic Growth – Part 2 (opens the original)
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A roofing lead has little value if it gets lost in voicemail or forgotten after one follow-up attempt. In Part 2, Matt Law explains how roofing contractors can build a system around every new opportunity using phone systems, AI backup, CRM automation, text and email nurturing, online scheduling, and measurable marketing. Discover how to stop judging marketing by individual bad leads and start using actual revenue and ROAS to make smarter decisions.
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