HeyJaredThe Retail Perch
The Retail Perch podcast is hosted by the powerful duo Shekar Raman, CEO of Birdzi and Gary Hawkins, CEO of Center for Advancing Retail & Technology (CART). We are happy to report that we have made the "Top 15 Grocery Industry Podcasts to Follow in 2021" by Feedspot.
- Indexed episodes, last 90 days
- 1
- Latest publication
- Aug 19, 2026
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- Earliest in this view
- Aug 19, 2026
Latest episodes
132. Trade Funding’s Blind Spot: The Customer (opens the original)
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Are retailers and CPGs wasting trade dollars by measuring the wrong things? Courtney Adams, Kate McCormick, and Gary Hawkins explore how retailers and CPGs can move beyond traditional trade spend and focus on measurable customer growth. From customer lifetime value to AI and better measurement, they discuss what it takes to put the customer at the center of every investment.
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