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The Rental Journal Podcast

The Rental Journal’s podcast weekly interviews with equipment rental industry experts offers unparalleled insights into business successes and challenges, career progression, new technologies and industry-provoking topics from around the world.

Podcast · By Mark Simonsen · English · Official site

Indexed episodes, last 90 days
6
Latest publication
Sep 3, 2026
Audience
Checking…
Earliest in this view
Jul 5, 2026

Latest episodes

  1. Episode · Sep 3, 2026

    #178 - Luke Geelan: He Sold to Coates Twice and United Rentals Once. Here’s What He Learned (opens the original)

    Episode notes · Positive tone

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    Recorded live by Michael Larsen at the 2026 Hire and Rental Industry Association Convention in Sydney, this episode of The Rental Journal Podcast features Luke Geelan, a second generation rental leader whose career has spanned more than three decades of building, scaling and selling businesses across the Australian hire industry. Luke takes us back to growing up inside his family’s rental business, Shorco, where an early exposure to hard work, customers and the close knit rental community shaped

  2. Episode · Sep 3, 2026

    #177 - Murray Pollock: 30 years of rental - The stories, shifts and future of the equipment rental industry (opens the original)

    Episode notes · Positive tone

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    Michael Larsen sits down with Murray Pollock, Director of Content at KHL Group and and Managing Editor, International Rental News (IRN). Murray is one of the rental industry’s most experienced journalists, with more than three decades. From beginning his career as a civil engineer to becoming a leading voice behind International Rental News , Murray shares how he found his way into rental journalism and gained a front row seat to an industry transforming from local family businesses into sophist

  3. Episode · Aug 23, 2026

    #176 - Norty Turner: People, Process and the Pursuit of Operational Excellence (opens the original)

    Episode notes · Neutral tone

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    What separates a well-run rental business from an average one? In this episode, recorded live at the American Rental Association Show in Orlando, Michael Larsen is joined by Norty Turner, President and CEO of Sunstate Equipment, for a wide-ranging conversation about leadership, culture, operational excellence and building a business that can scale without losing its identity. Norty reflects on his 30-year rental career, which began behind the counter at Hertz Equipment Rental and later took him

  4. Episode · Aug 2, 2026

    #175 - Melissa Hanna: Building the Rental Industry’s Next Generation of Leaders (opens the original)

    Episode notes · Positive tone

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    The equipment rental industry has no shortage of demand, capital or equipment. Increasingly, the greatest constraint on growth is people. In this episode, Michael is joined by Melissa Hanna, Vice President of Talent Management at United Rentals, to discuss how rental businesses can attract, develop and retain the workforce needed to support the industry’s continued growth. Melissa reflects on her career across Hertz, Herc Rentals and United Rentals, sharing how mentors, advocates and hands-on ex

  5. Episode · Jul 12, 2026

    #174 - Josh Nickell & Elliot Vigil: Innovate or Die - Metrics, AI & the Future of Rental (opens the original)

    Episode notes · Positive tone

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    Recorded live at the 2026 ARA Show in Orlando by Michael Larsen, this episode brings together industry leaders Josh Nickell and Elliot Vigil for a high-level, no-holds-barred conversation on the future of equipment rental. As the industry enters a new era defined by tighter margins, rising costs, and increasing competition, Josh and Elliot challenge operators to rethink what truly drives long-term success. From identifying the non-negotiable metrics that matter most like fleet utilization, contr

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