HeyJaredThe Renovation Contractor Marketing Podcast
Discover "The Renovation Contractor Marketing Podcast," a 12-episode series expertly crafted for professionals in the renovation sector. Hosted by marketing connoisseur Matt Law, this podcast delivers targeted strategies and insights for renovation contractors.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 31, 2026
Latest episodes
Episode 38 - The Focused & Productive Renovation Contractor Business Owner (opens the original)
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Jobs, employees, estimates, customers, and unexpected problems can consume every hour of a renovation contractor's week. Matt Law explains how to regain control through priorities, Big Rocks, weekly and monthly planning, protected calendar time, delegation, Basecamp, SOPs, and checklists. Learn to spend less time reacting and more time deliberately building a better company.
Episode 37 - AEO for Renovation Contractors - A Complete Guide to AI Optimization (opens the original)
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Homeowners are beginning to use AI to research projects, compare contractors, understand costs, and decide who to call. Is your renovation company showing up? Matt Law explains AEO and how a healthy website, location and service pages, reviews, citations, FAQs, case studies, social activity, and useful content can make your company easier for AI engines to find, verify, and recommend.
Episode 36 - The Renovation Contractor Marketing Score (opens the original)
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Renovation contractors are constantly being sold the next marketing solution: SEO, leads, a new website, Google Ads, or AI. Matt Law explains why healthy growth requires looking at the complete system and introduces the Marketing Score to help identify what's working, what's missing, and what needs attention next.
Episode 35 – Buying a Renovation Contracting Company – The Ugly Truth to Growth (opens the original)
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Acquiring an established renovation company could accelerate years of growth—but only if you buy the right business and lead it correctly. Matt Law shares what to investigate before signing the deal, including revenue trends, customer concentration, financials, marketing expenses, staffing, reputation, and the seller’s exit. Then discover why outdated marketing can actually be attractive to a buyer and why your first months of leadership can determine whether the acquisition gains momentum or be
Episode 34 – Lead Generation for Renovation Contractors – The Secrets of Magnetic Growth – Part 2 (opens the original)
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Renovation prospects may take time to make a decision, which makes follow-up critical. In Part 2, Matt Law explains how renovation contractors can use CRM technology, automation, AI, texting, email, phone systems, online scheduling, and ongoing nurturing to stay connected with every opportunity. You'll also learn how to measure return on ad spend so you know which marketing channels are actually producing profitable renovation projects.
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