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The Redirect Podcast - SEO & SEM News & Discussions

A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of…

Podcast · By BlackTruck Media + Marketing · English · Official site

Indexed episodes, last 90 days
2
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Aug 31, 2026
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Jul 6, 2026
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Latest episodes

  1. Episode · Aug 31, 2026

    [EP. 85] Understanding AI Citations in Search and Future Proofing Content with Cyrus Shepard (opens the original)

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    Everyone spent two years telling you to optimize for AI. Cyrus Shepard spent those two years running the data instead. He analyzed more than 400 websites that gained or lost Google traffic over 12 months, then worked through 54 experiments and case studies on what actually earns an AI citation. His conclusion runs against most of what has been written this year: the single best position you can hold is still the top of the organic results. Jason Dodge and Cyrus Shepard get into the content still

  2. Episode · Jul 6, 2026

    [Ep. 84] The Content Divide Behind AI Search and Why Your Team Might Not Be Ready For It (opens the original)

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    Google just told a room full of SEOs to keep doing what they're doing. The catch: most brands aren't actually built to do it. Joelle Irvine was in the room at Google Search Central Live Canada, and the through-line from the entire day was simple: keep doing the foundational work, because AI Overviews and AI Mode need grounded data to function. The harder question is whether your team is set up to produce the kind of content that actually earns visibility now. In this episode of The Redirect, hos

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