HeyJaredThe Rectified Podcast
The Rectified Podcast is the go-to resource for founders navigating the complexities of Direct-to-Consumer (D2C), e-commerce, and retail brands.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
#108 Why Your Holiday Ads Aren't Converting (Fix This First) (opens the original)
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You pour money into ads during the holidays and watch it disappear. Your traffic goes up, your spend goes up, but the sales don't follow. If that's the frustration, this episode is the fix. In Part 3 of our monthly Holiday-Ready E-Commerce series, I sit down with e-commerce expert Nora Arzoumanian (20+ years scaling product brands) to break down paid ads and creative for Q4, how to stop wasting budget and actually get traffic that converts before the costs spike in November. Here's what you'll l
#107 You Didn't Start a Business to Be on Camera. Here's How to Do It Anyway. (opens the original)
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Most product founders didn't get into business to be on camera. They wanted to make the thing and let it speak for itself, and then they found out it doesn't. Christopher Dedeyan is a professional speaker who trains entrepreneurs to communicate. In this conversation, he breaks down why the people who look effortless are the ones who practised the most, how to get clear on your message before you worry about making content, and why an introvert should aim to go up two points instead of trying to
#106 The Email & SMS Plan to Win Black Friday (opens the original)
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Last holiday season, shoppers spent over $1 trillion, and the brands that cashed in weren't the ones with the biggest ad budgets. They were the ones who owned their audience. Your social followers can disappear with an algorithm change, but your email and SMS list is yours, and it's the most profitable channel most product brands ignore. In Part 2 of our monthly Holiday-Ready E-Commerce series, I sit down with e-commerce expert Nora Arzoumanian (20+ years in e-commerce) to build your email and S
#105 The 2026 Brand Playbook: How Small Brands Beat Big Budgets (opens the original)
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Reese De Luca ran ads for three months. They brought in one order. He hasn't spent money on ads since, and today about 75% of his sales come from standing behind a table and talking to people. In this episode, Reese breaks down how he built Skincare for Weirdos from a single pimple patch into a full four-step routine without investors, loans, or an ad budget. We talk about why he almost named the brand Patchy and what changed his mind, how being called a weirdo growing up became the most valuabl
#104 Most Websites Aren't Ready for Black Friday 2026 (opens the original)
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Last holiday season, shoppers spent over $1 trillion, and most small businesses lost their share before the season even started. In Part 1 of our monthly Holiday-Ready E-Commerce series, I sit down with e-commerce expert Nora Arzoumanian (20+ years scaling product brands) to break down exactly how to turn your website into a machine that converts before the Q4 rush hits. If you're a product business, this is the foundation everything else is built on; fix this first, before you spend a dollar on
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