HeyJaredThe REAL Truth About Business: Business Strategy for Service Based Entrepreneurs
The Real Truth About Business is a business strategy podcast for service-based entrepreneurs, coaches, and consultants who are done with generic advice and ready for data-driven strategic planning that actually works.Hosted by Michelle DeNio, a business strategist based in…
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Are You Building Toward What You Want or Running From What You Don't? [Ep. 382] (opens the original)
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If your latest business decision is being driven by frustration, resentment, burnout, or fear, you might be building away from your past instead of toward the business you actually want. In this episode of The Real Truth About Business podcast, I’m talking about the difference between making decisions to escape something that isn’t working and intentionally creating what comes next. For service-based entrepreneurs, those emotions are valuable information, but they shouldn’t become your entire bu
How to Close a Sale Without Being Pushy: Sales Closing Techniques That Actually Work [Ep. 381] (opens the original)
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If asking someone to buy makes you immediately worry that you’re being pushy, your definition of “closing the sale” probably needs to change. In this episode of The Real Truth About Business podcast, I’m breaking down sales closing techniques that help service-based entrepreneurs guide potential clients toward a decision without manipulation, pressure, or aggressive sales tactics. Closing isn’t about convincing someone to hand over their credit card. It’s about listening, understanding what they
Everything in Business Is a Choice: But Every Choice Has a Trade Off [Ep. 380] (opens the original)
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If you’re frustrated that your business results don’t match the goals you’ve set, it might be time to look at the choices you’re making along the way. In this episode of The Real Truth About Business podcast, I’m breaking down one of the most important principles in business strategy: you get to choose how you run your business, but you also have to accept the trade-offs that come with those choices. You can choose your pricing strategy, how much you work, whether you build a team, how you marke
How Should You Pay Yourself as a Business Owner? (And How Often?) [Ep. 379] (opens the original)
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If you’re paying yourself whatever is left after your software, contractors, taxes, and business investments are covered, you don’t actually have an owner pay strategy. In this episode of The Real Truth About Business podcast, I’m breaking down how to think about paying yourself as a business owner, including how much you should pay yourself, how often you should get paid, and why your payment schedule needs to reflect how money actually flows into your business. After 9 years of experience work
High-Ticket vs. Scalable Offers: They Are NOT the Same Thing [Ep. 378] (opens the original)
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If you think scaling your business means creating a high-ticket offer, you may be building the exact offer that keeps you stuck at your current capacity. In this episode of The Real Truth About Business podcast, I’m breaking down the critical difference between high-ticket and scalable offers and why confusing the two can limit your revenue growth. High-ticket is a price point. Scalability is about increasing revenue without your time, expenses, or resources increasing at the same rate. For serv
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