HeyJaredThe Real Heroes of Ecommerce
Thinking about business and marketing from the perspective of the customer... the real heroes of ecommerce.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 21, 2026
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- Earliest in this view
- Aug 3, 2026
Latest issues
The Anchoring Bias Is Always At Play... (opens the original)
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<img alt="" class="sizing-normal" height="900" src="https://substackcdn.com/image/fetch/$s_!RDYk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36410263-cf92-4437-88f2-469b50efede7_1200x900.png"
Jamais vu, mon frere... Get fresh eyes on your website (opens the original)
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<img alt="" class="sizing-normal" height="471.75" src="https://substackcdn.com/image/fetch/$s_!qtM2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffcb3efb1-40d2-407f-81c5-4d0ad3d471e5_1200x900.p
Sorry Mouse, You Got Rebranded (opens the original)
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You have to do the thing before you understand the thing. And that is a hard thing, because you end up holding on too tight to what you think the thing was in the first place….We decided to rebrand Mouse Whisperer to Snapshot CRO. The original name was a reference to a 30 year old Robert Redford movie, The Horse Whisperer. I thought it was clever…. but rule #1 in copywriting = it is better to be clear than to be clever. I realized this after I introduced this to 3 different people. One in market
Mouse Whisperer & Operation Toejam (opens the original)
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Mouse Whisperer 30 Days of CROMy goal when I started this short 30 day sprint was to a) get back into writing, and b) learn about the Mouse Whisperer app as a user rather than the builder. I definitely accomplished B. The app has improved immensely, and we have a clear roadmap for updates and features.The writing has been a blast, but holy schmokes, that was way too much. You could probably tell from the last 2 post that there was little wind left in my sail. I will move to just posting once a w
Day #22 - Product Page Audits via Page Snapshots (opens the original)
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Last year when I started thinking about building Mouse Whisperer, I was planning on just making a simple analytics tool for page audits. And that idea came to me as I sat in this very same chair, looking at the results of an AB test I was running…<img alt="Peopl
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