HeyJaredThe Real Brand Life
The Real Brand Life is a weekly space for creatives, founders, and builders who are curious about substance more than they are noise. If you’re tired of branding being reduced to trends, tactics, and templates, you’ll feel right at home here.
- Indexed issues, last 90 days
- 2
- Latest publication
- Jul 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest issues
What is "the gravity of average" and why is it holding you back? (opens the original)
Read excerpt
I grew up believing one thing: Don’t be average.Looking back now, as an older, slightly fatter man, there’s something wonderfully ironic about that particular piece of advice. While every person in authority was telling me not to become average, the systems around me were teaching me exactly how to become it.School teaches us there was one right answer. Business teaches us there’s a right process. Algorithms tell us there’s a right format. Most industries have their own best practices, and socie
The Personal Brand Trap: Why Humans Shouldn’t Think of Themselves as Brands (opens the original)
Read excerpt
When I was a wee little boy growing up, I wanted to be a fireman. It seemed considerably more achievable than becoming a ThunderCat or Batman, which were my other career choices when I was eight.At school I had absolutely no clue what I wanted to do as a career. Potentially something arty or sporty, but back in the 90s I was told neither of those were money-makers, so I had to think about getting a proper job.Today, I would classify myself as a designer and educator helping the next generation o
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.