The Quiet Expert
There's a gap between how good you actually are and how visible that is. I write about that gap — and what to do about it, without the personal brand theatrics.
- Indexed issues, last 90 days
- 6
- Latest publication
- Aug 12, 2026
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- Earliest in this view
- Jul 9, 2026
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Nobody spends a fortnight examining a parking ticket (opens the original)
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“Thanks very much for your proposal. We’ve decided to go in a different direction at this time.”That’s it. The whole email.So why do we re-read it seven times, looking for the clue that tells us what we did wrong? Why do we revisit every meeting and every email we had with them, searching for the moment where a potential yes became a hard no? And in the cases that hurt the most — and there are some that do, no matter what you tell yourself — why do we invent wild theories that we accidentally in
Judge, Jury, AI (opens the original)
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For a while, if you opened almost any writing platform, you could watch the same argument happen a thousand times a day. The em dash is the mark of the machine. Nobody says “delve” any more without indictment. A quiet pile-on around a shifting list of proscribed words, “genuinely,” “curious,” “boasts,” “testament,” each one promoted from ordinary vocabulary to evidence for the prosecution. “This place is turning into AI nonsense”, ran the prevailing complaint, usually written in prose no more ob
Found is a smaller word than famous (opens the original)
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“Do you know what your biggest limitation is going to be, launching this business? You’re not famous.”That was the advice an esteemed expert in community building gave my co-founder and me when we set out on this together. It has riled us both ever since.Because, according to this expert, the single greatest threat to our whole enterprise, apparently, was that we weren’t known. In one sentence, our biggest problem had been diagnosed as a shortage of attention.Our company, briefly: we help busine
You can’t have it all (opens the original)
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When Jérémy Doku left Belgium’s World Cup camp to be at the birth of his first child, a pundit on French television called childbirth a disgusting moment at which the father is useless. He serves no purpose, she said. He holds a hand, takes a photo, an extra in the room. Hundreds of footballers would kill to be at a World Cup, and here was one proposing to leave it for an event that did not even require him.Doku went home. His son was born. He flew back, and Belgium lost nothing on the pitch. He
What are you actually trading your life for? (opens the original)
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You are, at this moment, trading something you cannot replace for something you can count. You have been doing it for years. Nobody has ever asked you to name the exchange rate, and you have almost certainly never worked it out yourself, because the thing you are spending doesn’t come with a figure attached and the thing you are buying does.That asymmetry is the whole problem, and it explains most of what follows.We have settled, more or less globally, on two measures of a successful life. Money
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