HeyJaredThe Purposeful Strategist
I want to shift the discussion about organisational purpose from being about what organisations and leaders should do – to take a practical look at what they are doing – and what we can learn from that.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
The "So What" of Energy Data: Cutting Cost and Carbon at IMSERV (opens the original)
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In this episode of The Purposeful Strategist, Belden Menkus speaks with Jo Cox, Chief Executive Officer of IMSERV Europe, about leading change at a trusted and long-established energy business. IMSERV Europe provides meter and data services to the UK’s commercial and industrial energy sector, installing and maintaining meters, collecting consumption data, and ensuring its accuracy for utility providers and the regulator. Jo joined as CEO in early 2025 with the aim of accelerating the business an
The Future of British Sports Cars (opens the original)
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In this episode of The Purposeful Strategist, Belden Menkus speaks with Mark Tapscott, Co-Founder and CEO of Longbow, an electric sports car company whose aim is to engineer cars that are fast, ultra-lightweight and will stand the test of time. Mark co-founded Longbow in 2023 after two decades launching electric vehicles into new markets, including for Tesla and BYD. In their conversation, they discuss: · Why the UK is the best place in the world to design and assemble sports cars, and the marke
Navigating the Complexity of Healthcare (opens the original)
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In the episode of The Purposeful Strategist, Belden speaks with James Murray, Chief Executive of HCML, a leading provider of healthcare services to the corporate and private medical insurance markets. Over the course of the episode, James makes a strong moral and business case for investment in high-quality healthcare. In their conversation, they discuss: · How HCML helps patients navigate a healthcare system he describes as “impenetrable,” particularly for longer-term, more intensive care. · Wh
What Mutual Really Means: Purpose, Pride, and the Long Game in Financial Services (opens the original)
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In this episode of The Purposeful Strategist, Belden Menkus speaks with David Hynam, CEO of LV= about leading a financial mutual with no shareholders, over a million members, and a purpose that dates back to 1843. David joined LV= in 2022 with more than 30 years of experience across financial services and insurance, including senior roles at Barclays, AXA UK, Friends Life, and Bupa UK. In their conversation, David and Belden discuss: · What mutuality really means in practice, and how it creates
Preventing Hospital Infections at the Source – Without Another Silver Coating (opens the original)
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In this episode of The Purposeful Strategist, Belden Menkus speaks with Dr Georgia Fleet, CEO and co-founder of Zonova, about the science and business sides of stopping hospital-acquired infections. Zonova is a medtech company whose aim is to prevent healthcare-acquired infection, thereby reducing over-reliance on antibiotics. Georgia founded the company in 2023 after completing her doctorate at UCL, and the business now has a dedicated lab and a team working to bring their antimicrobial technol
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