HeyJaredThe Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 2, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
15 Years of Lessons Learned (opens the original)
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Fifteen years in, the celebrating gives way to a more honest look back at what worked and what didn't. This final entry in the anniversary series shares the lessons that mattered most, but it doesn't end there. Jon also opens up about two real regrets, including one he still hasn't figured out.
A Reflection on 15 Years (opens the original)
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To mark 15 years since a layoff turned into JonLoomer.com, Jon sets aside the usual solo format for a rare interview with longtime teammate Luke Elliott. It's a blast from the past, but really a conversation about change: how Jon went from the complicated-targeting guy to preaching simplicity, why the uncomfortable 2022 pivot to video saved the business, and how he's found a place for AI without letting it replace the human work.
The Story I Stopped Telling (opens the original)
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Two 15-year anniversaries fall the same month, a second layoff and the launch of JonLoomer.com days later. These episodes usually stay locked on Meta advertising, but a long drive to move the youngest son into college makes room to look back. Jon tells the origin story behind the brand, from repeated layoffs to a website meant only to find work, and how it became the business he'd dreamed of. It let him coach his three boys and be there as they grew, and it was worth it.
Ask These Questions Before Using Value Rules (opens the original)
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Value rules are one of Meta's most useful newer features, letting you nudge bids up or down instead of restricting your audience outright. But advertisers reach for them far too often, and because value rules deliberately raise costs. Jon lays out the two questions that separate a necessary value rule from a wasteful one.
Meta Doesn't Invent Conversions That Never Happened (opens the original)
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One of the most popular myths in Meta advertising is that the conversion numbers are made up. But Meta only knows about a purchase because your event fired, which means the real problem is almost never fabricated results, it's advertisers who don't understand what their conversions actually mean. Jon explains how deduplication issues, attribution windows, and repeat customers inflate your numbers, and why fixing it is on you.
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