The Profitable Mind
Smart decisions in the age of AI. Finance, strategy, and clear thinking. Made practical.
- Indexed issues, last 90 days
- 7
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- Sep 21, 2026
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- Jul 6, 2026
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Why profitable deals still get rejected (opens the original)
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I have worked on business cases for many years, across deals ranging from in-licensing a new product to divesting a business or acquiring a whole company. One thing they all have in common is that you start by trying to make the deal work. You build the sales forecast, calculate the margins, model the investment and look for ways to improve the return. But at some point, an interesting question emerges: What if a deal is profitable and still isn’t worth doing?Every deal is an exercise in trade-o
It’s Just a Rock (opens the original)
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Today, I visited a natural history museum and headed directly for an exhibition about the evolution of the Earth. The museum explained how the Earth was formed and how the continents moved over millions of years. They painted a vivid picture of what happened over an almost unimaginable period of time.Then I came to a section with thousands of different rocks. I looked at a few of them and moved on. I have to admit, the rocks didn’t fascinate me nearly as much as the section before.Halfway throug
One Bike Tour. Seven AI Recommendations. (opens the original)
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We wanted to go on a bike tour recently. Nothing complicated. A nice route, suitable for the family, ideally somewhere scenic. I asked AI and it immediately came up with some great proposals. All routes sounded nice and were within the distance I had asked for.The first suggestion described a scenic road around a small lake. Sounded like a perfect match to what I was looking for. I was already about to settle for the first suggestion, but I just wanted to check quickly whether this route was als
The Curious Way We Think About Money (opens the original)
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Go to a restaurant and order a bottle of wine. You might hesitate when you see €50 on the wine list. Is one bottle really worth that much?Then, without much thought, five people order dessert for €10 each. That’s another €50. Funny how one decision feels expensive while the other barely registers.When we’re out having fun, we obviously don’t want to ruin the evening with financial calculations. Nor should we. I am certainly not suggesting that every decision deserves a spreadsheet. Life would be
The Ownership Mindset (opens the original)
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The easiest way to misunderstand the stock market is to forget what a stock actually is.When we hear about stocks, we often think about prices. We see numbers moving on a screen, hear that markets went up or down, and follow the latest headlines. But this perspective misses the most important point: behind every stock price is a real business.When you buy a share of a publicly listed company, you are not simply buying a number on a screen. You are buying a tiny stake in a business that develops
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