HeyJaredThe Product Marketing Drop
Insight you can steal before your next meeting. By Richard King.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest issues
What to do when the product team struggles to stick to timelines (opens the original)
Read excerpt
Every product marketer knows the feeling of building a launch around a date that then slides out from under them. You were given a ship date, so you did what you’re supposed to do: booked the webinar, scheduled the emails, briefed sales, warmed up the press contact, and lined the whole thing up to land on the day. Then, a week or two out, the date moves. A beta surfaces something that has to be fixed first, or scope changes, or a dependency slips, and the moment you’d built everything toward sim
What to do when you’re expanding into a segment you don’t understand yet (opens the original)
Read excerpt
Sooner or later, someone hands you a new segment. Leadership decides the growth is going to come from mid-market instead of enterprise, or from healthcare instead of retail.It lands on your desk, and the expectation is that product marketing will figure out how these new people think, what they care about, and how to reach them.So you do the responsible thing. You go to your data. The call recordings, the win/loss notes, the customer research, the advisory board transcripts - years of hard-won b
PMM is one of the best long-term bets in tech (opens the original)
Read excerpt
There’s a lot of doom and gloom about product marketing as a career at the moment. AI, layoffs, sales and product edging onto the turf - ask a room of PMMs whether the role is a good long-term bet and you’ll get a wince before you get an answer.I think that read is wrong. Not in the cheerful “AI is just a tool, embrace it” way, but in a specific one: PMM is one of the strongest long-term bets in tech right now, and the very thing that makes it feel shaky is the clearest evidence of it.Let me sho
How to win Product Marketing interviews when the market's against you (opens the original)
Read excerpt
If you’re looking for a product marketing job right now, you already know how brutal it’s gotten.The last few years did a number on the function: Rounds of tech layoffsA wave of startups that couldn’t survive higher interest rates or a new AI competitor,Whole teams cut in the name of efficiency. A lot of talented product marketers are out of work right now through no fault of their own, and plenty are carrying two or three short stints on the CV because the companies folded underneath them.The m
What does the Claude Watermark mean for Product Marketing? (opens the original)
Read excerpt
At the start of this month, the newest Claude models began stamping an invisible watermark into everything they write. Not a logo, not a visible tag, not metadata you could delete. A statistical fingerprint woven into the words themselves - small shifts in word choice and phrasing that read completely normally to you and me, but that detection software can pick out across a few hundred words.It arrived to meet the EU’s new AI transparency rules, but Anthropic is applying it everywhere - worldwid
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.