HeyJaredThe PR Professor
Teaching strategic communication at Syracuse University. Writing about what belongs in the classroom - and why it matters.
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Aug 27, 2026
Latest issues
Teaching Through Practice: Blog Entry #1 - Introducing Your Topic (opens the original)
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This is the first in a five-part series modeling the PRL 376: Content Optimization and Writing for PR blog assignments. Each post shows what excellence looks like for that entry. For students, these posts set the bar. For educators, they’re adaptable frameworks. For everyone else, they’re a window into what we’re building in the classroom.For Assignment 1, please introduce your topic warmly and explain why it’s important in PR. Feel free to express your voice and connect directly with your targe
Teaching Through Practice: What an Excellent Blog Post Looks Like (opens the original)
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Modeling the assignment on the platform where students will publish.TL;DR: Last week, I introduced the blog series assignment to my PRL 376 students. Instead of just explaining what excellent looks like, I’m showing it here on Substack, formatted exactly as their posts should be. What follows is a friendly, annotated breakdown of what makes good posts stand out from excellent ones, using a sample post on DEIA in public relations. For students, this is the standard to aim for. For educators, it m
From the Syllabus: The Right Content, On the Right Platform, For the Right Public (opens the original)
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TL;DR: Most content strategy conversations start with “what should we post?” That’s the wrong question. The right one is “who, specifically, are we trying to reach, where do they actually pay attention, and what does this particular content need to do for that particular public?” This semester, my PRL 376 (Content Optimization and Writing for PR) students are analyzing how 35+ real organizations, from the NFL to Greenpeace to Airbnb, answer that question, or fail to. This post breaks down what o
From the Syllabus: Thought Leadership Isn’t Thinking Out Loud (opens the original)
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TL;DR: Thought leadership has become a buzzword that’s lost its meaning. Real thought leadership isn’t about posting opinions. It’s about earning authority through consistently valuable content that serves an audience’s needs before your own. This semester, my PRL 376 students aren’t just studying thought leadership. They’re attempting it. Each student is launching a five-part blog series on Substack, writing under their own name, to a real audience, on a PR topic they’ve chosen to own. This pos
Welcome to the 2026-2027 Academic School Year (opens the original)
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TL;DR: The PR Professor is back after a summer break. This fall I’m teaching three sections of PRL 319/619: Social Media and Society and two sections of PRL 376: Content Optimization and Writing for PR across undergraduate and graduate levels. This post breaks down what students will be learning, what I took away from the Summer Institute for Technology-Enhanced Teaching and Learning (SITETL), and what’s coming on this Substack for the rest of the semester.Subscribe now
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