HeyJaredThe PPC Den: Amazon PPC Advertising Mastery
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 4, 2026
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- Earliest in this view
- Jul 10, 2026
Latest episodes
How to Build an AI "Second Brain" for Your Amazon Business (opens the original)
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Today Mike is joined by Dan Head of AMZ Elite, a full-service Amazon consultancy with 20 years of experience, to talk about the thing every AI-curious seller keeps circling: how to stop asking generic AI generic questions. The premise is simple. AI knows a lot about things you don't, but the best operators in any field will laugh at its default advice. The fix is a "second brain" a private, company-specific store of your SOPs, your data, and your hard-won corrections that AI can actually read an
How to Forecast Amazon PPC Spend & Revenue Before You Spend a Dollar (opens the original)
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Today Michael welcomes back Priscilla Wagner of Relentless B2C, Marine Corps veteran, and quite possibly the most spreadsheet-brained guest in Badger Nation. She's been on the show for the visibility death spiral, for classifying keywords by how they actually behave instead of by raw console numbers, and for the custom Excel bidding system Michael still talks about. This time she's opening up her forecasting model. The idea: auditing an account that's already running is the easy version. The dat
Can Amazon PPC Success Be Predicted? (Classic) (opens the original)
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In this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansour will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. This episode is a rerelease of one of our most p
How to Combine Organic, PPC & Ranking Data with AI to Optimize Every Amazon Keyword (opens the original)
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Today Michael is coming to you solo recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC. The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that your ad console shows you revenue per click, cost per click, and target ACoS but it never shows you organic rank, impression share, or search query behavior sitting right next to it. Everything on Amazon i
Can Agencies Serve as Teachers in Amazon Selling? (Classic) (opens the original)
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Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency. This episode is a rerelease of one of our most popular episodes. Please note t
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