HeyJaredThe PPC Cave
Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is…
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 14, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
How Do I Get My First Google Ads Clients? | EP 129 (opens the original)
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In Episode 129 Gene answers a listener question on how to go about getting your first Google Ads client.Timestamps02:25 Being Good at Google Ads vs. Getting Someone to Pay You04:26 How Do You Prove You're Good Without Using Your Agency's Clients?06:58 Where I'd Actually Look for the First Client 10:42 Content vs. Paid Ads — I'd Keep Posting and Skip Meta for Now12:07 The 90-Day Game Plan 16:09 ClosingGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused
Is Google Ads Giving Us More Control? | EP 128 Highlights (opens the original)
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In our Episode 128 recap we highlight some of Gene & Ryan's most memorable points from Episode 128, covering Google's decision for Pmax to add channel prioritization controls.Timestamps00:14 What’s New02:04 Why This Matters03:41 PPC Cave DiscussionGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads m
PMax Adds Channel Prioritization Controls | EP 128 (opens the original)
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In Episode 128 Gene and Ryan debate whether more control will help advertisers or disrupt the automation that makes PMax effective.Timestamps03:54 What’s New 06:21 Why This Matters 08:24 PPC Cave Discussion 39:22 Takeaway Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimi
The Real Role of Search Campaigns in eCom | EP 127 (opens the original)
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In Episode 127 Gene breaks down the real job of search campaigns inside an eCommerce strategy and explains why the smartest PPC managers use search and Performance Max together.Timestamps02:06 Main Idea 02:32 Don't Expect the Same ROAS 03:14 Search + PMax, Not Search vs. PMax 06:04 Brand Can Distort the Numbers 07:16 Find an Anchor Keyword 09:48 Manual CPC Still Has a Place 10:53 Search Is Market Research 11:44 Build Around Proven Intent 12:54 Incrementality over Campaign ROAS 13:53 Control the
Automated Bidding vs. Manual CPC: When to Make the Switch | EP 126 (opens the original)
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In Episode 126 Google's new smart bidding update is now live as Gene discusses the right time to make the switch. Timestamps 00:21 Intro — The August 17 Google Ads Update 03:10 So When Should We Actually Use Manual CPC? 04:10 Automated Bidding Needs Good Data 05:25 When Automated Bidding Usually Makes Sense 06:07 When I'd Consider Manual CPC 10:00 Manual CPC Can Be a Reset — Not the Destination 11:08 Don't Switch Because You Had Three Bad Days 11:56 Manual CPC Doesn't Fix a Bad Campaign 15:09 PP
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