HeyJaredThe Power of Us
Why does it feel like everyone is more divided than ever? The science of identity offers a blueprint to how we can rebuild a shared sense of “us” in our workplaces, communities, and everyday lives.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 30, 2026
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- Jul 8, 2026
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Words Change Behavior More Than We Think (opens the original)
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Imagine being asked to pay a $20 “contribution” versus a $20 “fee.” The amount is the same, but the words can make the choice feel different. One sounds voluntary; the other sounds like an obligation. According to mathematician and social scientist Valerio Capraro, that difference in language can change the emotions and social norms we associate with it—and, ultimately, what we choose to do.In his new book, The Economics of Language: How Large Language Models Can Reshape Beha
Can We Predict Who Will Become Friends? (opens the original)
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A few years ago, two strangers sat across the table from each other in my lab at UCLA, taking turns answering questions that got a little more personal each round, while we recorded what their brains were doing using functional near infrared spectroscopy (fNIRS).Somewhere in the middle of the conversation they ended up on the zombie apocalypse. Nobody asked them to. They gleefully debated whether Costco or Target was the better place to wait it out and they went on at length about all the advant
The Science of Making Teams Work (opens the original)
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I lay down on my bed, turned on my meditation app, and closed my eyes. A quiet voice gently explained how to control my breath and clear my mind. But it did little to quell my anxiety. It was the middle of the COVID-19 pandemic, and I was struggling to run the largest study of my life—a monster project with 255 authors scattered around the world. I never wanted this job. A handful of collaborators and I decided to launch the study shortly after the world had begun to lock down. Although people w
August Research Roundup: 10 new findings from social psychology (opens the original)
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Last month, our first ever research roundup was a hit! We decided to make it a montly series. Premium subscribers get all of the findings and can discuss with us in the comments, free subs get a preview. If you’re a researcher who has conducted similar work published in peer-reviewed journals and have findings to share, tag us on social media. We’d love to feature your work in this series. To see the rest of our research-forward pieces check out the Research Bulletin section on our substack. As
To celebrate our 5 year anniversary our book is on sale for $2.99 today! (opens the original)
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Five years ago, we published The Power of Us because we were convinced of one basic idea: Social identity is one of the most powerful forces in human life. It shapes who we trust, who we help, who we fear, who we follow, what we believe, how we work, and whether we can cooperate across our differences.To mark the anniversary, Amazon has made the Kindle edition of <a href="https://www.amazon.com/Power-Harnessing-Identities-Performance-Cooperation-ebook/dp/B08RYQ8881/re
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