HeyJaredThe Pool Builder Marketing Podcast
Dive into "The Pool Builder Marketing Podcast," a specially designed 12-episode series for pool construction and maintenance professionals.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 31, 2026
Latest episodes
Episode 38 - The Focused & Productive Pool Business Owner (opens the original)
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Running a pool company means balancing sales, projects, employees, customers, vendors, and an endless list of things that need attention. Matt Law explains how productive owners prioritize the work that actually moves the company forward. Learn the Four Quadrants, Big Rocks, planning rhythms, calendar blocking, delegation, Basecamp, checklists, and systems for turning chaos into focused execution.
Episode 37 - AEO for Pool Builders - A Complete Guide to AI Optimization (opens the original)
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Homeowners are increasingly asking AI about pool costs, options, builders, and who they should hire. Matt Law explains how pool builders can prepare for this shift through Answer Engine Optimization. Discover how project pages, service areas, reviews, FAQs, citations, structured website data, social content, case studies, and a strong local presence can help AI understand your expertise and recommend your company.
Episode 36 - The Pool Builder Marketing Score (opens the original)
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What's your pool company's Marketing Score? Matt Law explains why successful pool builder marketing requires much more than beautiful projects, Google Ads, SEO, or a great website. Discover how to evaluate your complete system and find the gaps keeping your company from reaching its potential.
Episode 35 – Buying a Pool Building Company – The Ugly Truth to Growth (opens the original)
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Thinking about buying a pool company, adding another location, or growing through acquisition? In this episode, Matt Law shares lessons learned from working with business owners who have bought and sold companies. Discover what to investigate during due diligence, why outdated marketing can represent enormous upside, and what happens after you take ownership. From financials and staffing to reviews, customer databases, marketing, and leadership, this episode explores both the opportunity—and the
Episode 34 – Lead Generation for Pool Builders – The Secrets of Magnetic Growth – Part 2 (opens the original)
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Pool buyers don't always make a decision overnight, making follow-up one of the most important parts of lead generation. In Part 2, Matt Law shares how pool builders can use CRM technology, AI, automated email and SMS, appointment scheduling, phone systems, and long-term nurturing to convert more prospects. Learn how to track every opportunity through the sales process and measure which marketing channels actually produce pool contracts and revenue.
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