HeyJaredThe Places We'll Go Marketing Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.Expect weekly insights into…
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
How to Lead in the Age of AI, Move Faster & Actually Love Your Work | Sophie Devonshire (opens the original)
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What if managing your energy matters more than managing your time? In this episode, we welcome back Sophie Devonshire, CEO of The Marketing Society, for a fascinating conversation about leadership, marketing, ambition, AI, career growth and what it really means to thrive at work. Sophie shares why she believes we are entering a new golden age of marketing, why marketers need to become better at “marketing marketing”, and how the profession can play a bigger role in driving responsible business g
How to Build a Brand People Love | Sara Holt on Marketing, Leadership & AI (opens the original)
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What makes a brand so good that customers keep coming back? In this episode, we sit down with Sarah Holt, CMO of Center Parcs UK & Ireland, to unpack the thinking behind one of the UK’s most loved experience brands, her approach to marketing leadership, customer experience, commercial growth and the rapidly changing world of AI. Sarah shares how Center Parcs achieved record revenue of £758 million, record EBITDA of £323.9 million and its highest ever occupancy of 97.5%, while revealing why the r
The Truth About Bad Clients, Great Brands & AI | Ed Birth (opens the original)
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What does it take to build a distinctive brand in a low-interest category like insurance? And how might AI completely change the way insurance is bought? In this episode, we sit down with Ed Birth, Head of Brand Marketing at Hiscox UK, to unpack what great brand leadership really looks like — from his nearly 20 years in agency life to moving client-side, building Hiscox’s brand relaunch in 2023, and thinking about the future of marketing in an AI-driven world.
Why Customers Aren’t Loyal Anymore, And How Brands Can Fix It | Simon Jamieson (opens the original)
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What really makes a customer loyal? Is it points, discounts and loyalty programmes or something much deeper? In this episode, we sit down with Simon Jamieson, Managing Director of Marketing Lounge Partnership (MLP), to unpack what customer loyalty really means in a world where information, choice and convenience have become completely commoditised. Simon shares why brands need to move beyond short-term retention metrics and focus on creating positive emotions, building relationships and influenc
The Future of Search Is NOT Google: Max Sinclair on AEO, AI Agents & What’s Coming Next (opens the original)
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AI is changing the way we search, shop, work and make decisions and according to Max Sinclair, we’re only at the beginning. In this episode, we sit down with Max Sinclair, Founder & CEO of Azoma, an AI search and Answer Engine Optimization (AEO) agency working with some of the world’s biggest brands, including Mars, Colgate, P&G, Reckitt, Unilever and Zappos. Max breaks down what comes after traditional SEO, why brands need to start thinking about AEO, and how AI agents could completely change t
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