HeyJaredThe Pet Photographers' Journal
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.I’m Ina J, a pet photographer who turned my side hustle into my full-time career.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 16, 2026
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- Earliest in this view
- Jul 6, 2026
Latest episodes
Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call) (opens the original)
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Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful photos of their dog. She is also a full-time mum with bills to pay, and three families a month at her entry package comes to $1,500. In this live coaching call, Ina works through what that one belief is costing her, and why her pet photography pricing is the only lever she has that doe
The Free Publicity Most Pet Photographers Never Use (opens the original)
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Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release. In this episode I'm talking about press releases, which I think is the most underused free marketing available to pet photographers. I'll walk you through what my clients actually did, what it produced, and the part almost everyone skips: being featured doesn't get you booked unless you go and use the coverage afterwards. I also cover the two things that stop most photographers
Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila (opens the original)
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Erin Ollila spent years comparing wedding photographers before her own wedding, and she still remembers ruling one out. Everyone in her area loved them. She looked at their website and thought she would probably get in trouble if she did not smile correctly. In this episode, Ina sits down with conversion copywriter Erin Ollila to talk about pet photography website copy, and why beautiful images are not doing the selling most photographers assume they are. Erin writes websites for service-based b
Michelle Marchant on the Marketing Plan Behind Consistent Bookings (opens the original)
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Michelle Marchant used to be flat out for two months, then drop off to nothing. Leads were never her problem. She had them coming in, she just did not know what to do with them once they landed. Now she has eleven bookings sitting in her calendar for August and September, a three week holiday booked over the top of them, and no stress about either. In this episode, Ina sits down with Michelle Marchant of Captured Hearts Photography in the Dandenong Ranges, Melbourne. Michelle has been in busines
The passive marketing every pet photographer needs, and why it will never fill your calendar on its own. (opens the original)
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For years I did what everyone tells you to do. I posted consistently, I showed up on social media, I made sure my website was SEO optimised. And I was still sitting there waiting for the bookings to come in. Last year, more than half my bookings came from campaigns I deliberately launched. Book projects, giveaways, being physically present at expos and markets, and the business relationships I built through them. I can track exactly one booking directly to a reel. That's not an argument against
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