HeyJaredThe Persuasion Game
The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands.
- Indexed episodes, last 90 days
- 1
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 1, 2026
Latest episodes
How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever (opens the original)
Read excerpt
“Relevance builds brands. Control just increases the risk of irrelevance.” In this episode of The Persuasion Game, we’re joined by Nathalia Amadeu, Global Brand Director at Vaseline, to explore how the 150-year-old brand is reinventing itself in the social-first era. It centres on the hugely successful Vaseline Verified campaign (winner of nine awards at the Cannes International Festival of Creativity, including a Titanium Lion). A campaign which, as Nathalia puts it - “challenged decades of bra
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.