HeyJaredThe Partnership Economy
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 15, 2026
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- Earliest in this view
- Jul 21, 2026
Latest episodes
Inside One of the Largest Creator Programs on YouTube with Steve Messa, Head of YouTube Creator and Influencer Program at BetterHelp (opens the original)
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For the brands that dominate, partnerships aren't just a creator strategy; they're a full-blown operating system. But how do you actually build that out? In this episode, Dave Yovanno is joined by industry veteran Steve Messa, Head of YouTube Creator and Influencer Program at BetterHelp, to unpack one of the most effective creator programs of the last decade. Scaling to over 5,000 active creator partnerships, Steve's team has made a notable shift, tossing out old playbooks that hinged on subscri
What Marketers Can Control When AI Changes Everything with Nick Wedewer, VP of Growth Marketing at Hims & Hers (opens the original)
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Search is changing. Data is disappearing. Attribution is harder than ever. So what's a marketer actually supposed to control? In this episode, Dave Yovanno sits down with Nick Wedewer, VP of Growth Marketing at Hims & Hers. Nick shares how he's learned to focus on what's controllable amid constant disruption in partnership marketing, from becoming an expert in one channel early in his career, to building measurement models that triangulate across data sources instead of chasing certainty that no
Why Growth PR Belongs in Every Affiliate Strategy with Kaila O'Connor, Founder of KMO HAUS (opens the original)
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A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously. In this episode, Todd Crawford sits down with Kaila O'Connor, Founder of KMO HAUS, to unpack the rise of Growth PR, a hybrid of public relations and affiliate marketing, reshaping how brands get discovered. Drawing on a decade in B2B PR before crossing into affiliate, Kaila shares how to p
How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom Nation (opens the original)
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Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out? In this episode, Todd Crawford sits down with Mal Chia, Managing Director & Co-Founder at Ecom Nation, to unpack a creative strategy most brands are sleeping on: hiring UGC creators purely as content producers. With Meta's shift away from manual audience targeting, creative is now doing the heavy lifting — leaving brands with a need for good content, and l
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