The Pareto Legal Podcast
Founded by law firm executives, Pareto Legal helps injury law firms triple their revenues with strategy, advertising and data.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Aug 28, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 7, 2026
Latest episodes
Why Podcasting Is Still the Most Underrated Channel in Legal Marketing With Dennis Meador (opens the original)
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In this episode of the Pareto Legal Podcast, Bo Royal sits down with Dennis "DM" Meador, Founder of Legal Podcast Network, to unpack why podcasting has become one of the most underused assets in legal marketing. They dive into why the DIY approach fails, how positioning shifts depending on who's asking the questions, and the real timeline firms should expect before seeing ROI. Learn how to turn a single conversation into dozens of pieces of content, why niching down can outperform broad appeal,
The Operational Mistakes Holding Your Law Firm Back With Hayden Haskins (opens the original)
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In this episode of the Pareto Legal Podcast, Bo Royal sits down with Hayden Haskins, Co-Founder of Speed.ai, to unpack why so many law firms are bleeding cases they should be signing. They dive into the real reasons qualified leads slip through the cracks, how to turn your intake team into a true inside sales department, and why speed-to-lead can make or break your conversion rate. Learn how to spot the hidden gaps in your intake process, coach your team using real call data instead of guesswork
What Separates a Marketing Partner from a Vendor With Conrad Saam (opens the original)
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In this episode of the Pareto Legal Podcast, Bo Royal sits down with Conrad Saam, Founder of Mockingbird, to unpack what actually separates a marketing partner from a vendor. They dive into why the ability to make fast, decisive calls matters more than any single tactic, how to build reporting infrastructure both sides can trust, and why the best agencies tell you when your idea is bad before you have to ask. Learn how to judge marketing decisions instead of just outcomes, set the right cost-per
Building a Law Firm Brand That Lasts:Traditional Media Still Matters With Gary Sarner (opens the original)
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In this episode of the Pareto Legal Podcast, Bo Royal sits down with Gary Sarner, Radio and Traditional Media Expert, to unpack how law firms can build lasting brand recognition beyond digital advertising. They dive into why radio still reaches over 83% of Americans every week, how to structure a media buy that owns a market instead of just competing in it, and why "Google gets the credit" for brand awareness built by TV, radio, and billboards. Learn how to think beyond last-click attribution, a
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