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The Panel

When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson, Brian Casel and Jordan Gal tackle thorny topics – from pricing and product strategy to work-life balance.

Podcast · By Justin Jackson, Brian Casel, Jordan Gal · English · Official site

Indexed episodes, last 90 days
7
Latest publication
Sep 19, 2026
Audience
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Earliest in this view
Jul 11, 2026

Latest episodes

  1. Episode · Sep 19, 2026

    Eat Your Customer's Pain (opens the original)

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    We’re joined by Aaron Francis who shares his experience after joining Laravel, Laravel's evolution, marketing strategies, and the future of cloud computing. How is Jev changing the cost and way we use LLMs. And what is the future of education and training on the web? Timestamps: 00:00 - Intro 03:03 - Aaron's Laracon reveal and why he took the job 09:03 - Open source roots, cloud money, and VC-scale growth 14:58 - Who Laravel Cloud is actually built for 19:07 - Taylor's "best in category" tweet,

  2. Episode · Sep 5, 2026

    Finding Carol (opens the original)

    Episode notes · Positive tone

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    Justin Jackson, Brian Casel, and Jordan Gal to dissect Jason Cohen's latest skills, particularly the 'Find Your Carol' AI exercise that reveals how customers truly perceive a business. The trio debates aggressive growth experiments versus refining existing funnels, analyzing why street interviews might outperform traditional UGC ads for prospecting. They also tackle the strategic decision of whether to keep product features bundled or spin them off into separate brands, while reflecting on the c

  3. Episode · Aug 29, 2026

    Patience & Urgency (opens the original)

    Episode notes · Neutral tone

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    Jordan says you need to have patience and urgency. Justin says, "focus on the little red box that creates results." Brian is thinking strategically about courses vs. downloadable products. Chapters: (00:10) - Welcome to The Panel (01:18) - Summer Ending and Fall Rush (04:28) - Motivation and Dissatisfaction (09:40) - Revenue Goal of One Million (12:54) - Patient Urgency Concept (21:11) - Focus on What Actually Matters (28:45) - Growing a Company of One (35:33) - Hiring for Customer Success (39:1

  4. Episode · Aug 21, 2026

    More ambitious? Building things we wouldn't have before (opens the original)

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    What "new" value can we create with AI? Brian, Justin, and Jordan talk about how we can be more creative and ambitious and build things we wouldn't have built before. We also chatted about Grok Bot and xAI's land grab (Cursor acquisition and the SuperGrok Heavy plan). Also... Brian broke up with Claude?! Timestamps: 00:00 - Intro 03:34 - The sudden rise and appeal of Grokbot 11:49 - Claude fatigue and the shift toward chief-of-staff AI agents 14:55 - How product experience is replacing model qua

  5. Episode · Aug 7, 2026

    Acquired By Bending Spoons (opens the original)

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    Is there a potential SaaS pocalypse? How can we adapt to changes and leverage new models for growth? Jordan, Justin, and Brian explore the current state of the software market, private equity dynamics, and the impact of AI on valuations. Timestamps: 00:00 Introduction 02:01 Finding distribution is difficult on FB Marketplace and online 12:05 The future of building software with AI and agent-first design 16:07 Market entry strategies for new products 19:57 Unbundling SaaS and the new software del

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