HeyJaredThe Paid Media Mix
AI-driven paid media strategy, Google Ads insights, and real-world analysis on how automation impacts performance and ad spend decisions. Podcast: AI Ads & Beyond with host Lisa Raehsler
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- 4
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- Sep 23, 2026
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- Jul 8, 2026
Latest issues
How the Ad Platforms Betray You (opens the original)
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Welcome to The Paid Media Mix, where I cover AI-driven paid media strategy, Google Ads insights, and real-world analysis on PPC.I gave this talk at Hero Conf San Diego in the Paid Media Essentials track. If you were in the room, this is the reference you can send to your boss. If you weren’t, you get the whole story. I was inspired by the constant flow of betrayals we all experience from Google Ads when barely-tested features are released or buried deep in support docs. I spent days documenting
Google Ads Picks Your Landing Page Now (opens the original)
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Welcome to The Paid Media Mix, where I cover AI-driven paid media strategy, Google Ads insights, and real-world analysis on PPC ads.The landing page used to be the one part of the campaign no one outside of your team could touch.That’s over. The landing page is the webpage a paid click drops onto, and Google’s AI Max feature now reads your site, picks the one it thinks answers the search query, and sends the click there.Here are the core problems with this I’m going to walk through:Google select
Paid Search Is Uncoupling From the Keyword (opens the original)
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ShareWelcome to The Paid Media Mix, where I cover AI-driven paid media strategy, Google Ads insights, and real-world analysis on PPC.This edition is about another search shift. Technical changes are speeding up the breakup with keywords. People stopped typing short words and started typing full questions that a keyword list can’t keep up with. Google and OpenAI
Google Ads AI Wasn't Built for B2B Lead Gen (opens the original)
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The AI features in Google Ads are built for e-commerce. B2B lead gen accounts are using them anyway, and the results rarely match the platform’s promises.🎙 Sophie Logan has tested most of the AI features Google recommends across her accounts. Her verdict on automatically applied recommendations: zero.In this episode of AI Ads and Beyond, Sophie joins me to talk through what AI optimization looks like i
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