HeyJaredThe Owlgorithm
Welcome to Owlgorithm 🦉 — Cultura's deep dive into the world of branding, marketing, and creativity.Here, we decode the strategies behind today’s most talked-about moves in culture and business:🚀 Marketing Trends – breaking down the latest campaigns and social media plays…
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 21, 2026
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- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Instagram’s Refresh, AI Slop & Why Liquid Death Wants Your Pee (opens the original)
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Has corporate minimalism officially run out of ideas? In Episode 20 of The Owlgorithm , David Verjano takes the mic solo (with a brief pop-in from team member Adrian Lorenzo) to review the biggest visual identity updates, expensive CPG lawsuits, and algorithmic shifts hitting your feeds. On this week's agenda: Instagram’s Wordmark Facelift: Evaluating Studio Cotto’s subtle, tech-forward refinement of Instagram's signature script. The $24M Copycat Cautionary Tale: What the Van Leeuwen vs. Rebel I
Dude Wipes Did What? Cooper Tires' 100-Year Glow-Up & AI Owns Your Ads Now (opens the original)
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Is your brand brave enough to break the rules, or is corporate comfort killing your growth? 📉🥊 This week on The Owlgorithm , JC Perez and David Verjano provide a front-row seat to the "Ringside Rundown." We are diving into what happens when brands intentionally brush up against friction points to dominate consumer attention, from irreverent bathroom wipes to century-old automotive icons. On this week's agenda: The Dude Wipes Blueprint: Why leaning into raw, self-deprecating, and polarizing marke
World Cup Ads, Cannes Lions Winners & Kit Design (opens the original)
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Are modern brands finally trading corporate polish for weird, high-friction creative choices? 💥🦉 This week on The Owlgorithm, JC Perez and David Verjano look at what happens when major global players choose to stand out rather than blend in. We break down the absolute genius of under-the-armpit placements for deodorant marketing, and look at the storytelling mechanics driving the most sought-after World Cup away jerseys. On this week's agenda: World Cup Class Masterpieces: Analyzing Coca-Cola’s
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