HeyJaredThe Overthinker's Guide to Modern Marketing
The Overthinker’s Guide to Modern Marketing is a podcast for marketers, founders, creatives, and curious minds who suspect that modern marketing is equal parts strategy, psychology, chaos, and politely disguised guesswork.Hosted by Sean Makin, each episode explores the…
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 13, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest episodes
15: Why Marketing Has Become So Complicated or How We Turned Selling Things Into a Minor Branch of Astrophysics (opens the original)
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Marketing used to be relatively straightforward. Understand your customers. Create something valuable. Tell people about it. Make it easy for them to buy. Today, apparently, this requires seventeen software subscriptions, six dashboards, an omnichannel strategy and a diagram that only really makes sense when printed at A1. In Episode 15 of The Overthinker’s Guide to Modern Marketing, Sean Makin asks a deceptively simple question: why has marketing become so bloody complicated? We explore how an
14: Customer Experience Is the New Advertising - Why Your Customers Have Become Your Marketing Department (opens the original)
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What if your most effective marketing campaign isn’t an advert at all? In this episode of The Overthinker’s Guide to Modern Marketing Podcast, Sean Makin explores why customer experience has become one of the most powerful forces in modern marketing, and why every interaction with your business now has the potential to shape your reputation. From reviews and recommendations to phone calls, emails, invoices and after-sales support, customers are constantly deciding what your brand really stands f
13: How Can Businesses Win With Organic Marketing? - Why Shouting Louder Isn’t Always the Answer (opens the original)
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How can businesses win with organic marketing when everyone is competing for attention? In this episode of The Overthinker’s Guide to Modern Marketing, Sean Makin explores why organic marketing is far from dead and why shouting louder isn’t the answer. Discover why the most successful brands build trust instead of chasing algorithms, why consistency beats viral moments, and how helpful content can quietly become one of your most valuable business assets. With the podcast’s trademark blend of pra
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