HeyJaredThe Orita Podcast
Each week, I'm sitting down with the most interesting people in eCommerce - founders, investors, marketers, and agency leaders who are actually doing the work. We're skipping past the highlight reels and getting into the real stories that shaped their success.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
Tailored Growth: Building Modern Citizen Without the Startup Script (opens the original)
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In this episode of The Orita Podcast, Aaron Schwartz sits down with Jessica Lee. Jessica started Modern Citizen with a small friends and family round, never raised again, and just celebrated ten years in business. Most of the funded brands from her era are gone. She has a theory about why. • The Gap Inc. training that most fashion founders never get: rotating through merchandising, inventory, production, and strategy before ever starting a brand • Why she believes CAC should be positive from the
The Second Order Effect: Why the First Sale Is the Least Important One (opens the original)
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In this episode of The Orita Podcast, Aaron Schwartz sits down with Thomas Lalas. Thomas ran an AI startup that died the way most startups die: great at acquiring customers, terrible at keeping them. He has spent the last eight years making sure nobody he works with repeats that mistake. • The 90-day thesis: why the first three months after purchase decide almost everything about LTV, and what the best brands do inside that window • The subscription-only study: what 160 supplement brands reveale
Special Delivery: Michael Epstein on Bringing Digital Precision to Physical Mail (opens the original)
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In this episode of The Orita Podcast, Aaron Schwartz sits down with Michael Epstein. Michael spent 25 years in ecommerce fixing what he calls nine-figure brands losing eight figures. The tool that kept working when nothing else did was the postcard. • Why turnarounds taught him that most struggling brands do not need magic, they need blocking, tackling, and a culture where people actually understand the numbers • The thesis behind PostPilot: every digital channel gets more crowded and expensive
Stay a While: Turning Subscriptions Into a Channel, Not a Checkbox (opens the original)
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In this episode of The Orita Podcast, Aaron Schwartz sits down with Gina Perrelli. Gina learned retention marketing driving a Mini Cooper for Red Bull, where the cans had to be chilled for two hours and could never be dented. That obsession with every touchpoint now runs Stay AI. • From Red Bull wings team to a Chapter 11 ski resort turnaround, and the consultant from that project who became her co-founder • Why the Shopify subscription API changed everything: subscription apps stopped being pay
Retention by Design: Building Arcady Media and making AI useful for ecommerce (opens the original)
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In this episode of The Orita Podcast, Aaron Schwartz sits down with Tarun Kamath, Founder and CEO at Arcady Media. Tarun sold paper airplanes in grade two, got banned from PayPal at 14, and founded Arcady Media at 18. Three years later he runs a 35-person agency that Shopify named one of its most recommended. • Why Arcady treats email and SMS as a lever for cash conversion and liquidity, not just another marketing channel • The bottleneck analysis framework: find the one variable that matters, w
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