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The Oracle Era

For women building irreplaceable brands and online worlds. Notes on capacity, authority, taste, and structure — for a new era of online business. Clarity over noise.

Newsletter · By Maja Berić · Official site

Indexed issues, last 90 days
4
Latest publication
Sep 13, 2026
Audience
Checking…
Earliest in this view
Jul 19, 2026

Latest issues

  1. Issue · Sep 13, 2026

    WHEN EVERYONE IS THE MAIN CHARACTER OF THEIR BRAND, ACTUALLY NO ONE IS (opens the original)

    Excerpt · Critical tone

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    Honestly, I’m fed up with the “main character” era. I watch female business owners, especially in the West, literally compete over who can be more interesting and more provocative, to the point that some not only look like they’re posing for Playboy while talking about scaling, but literally put horns on their heads, just to leave the impression of a dangerous villain, because being the hero has become passé.Bad taste and the aesthetics of ugliness have had their five minutes. But when I look at

  2. Issue · Aug 30, 2026

    YOUR BRAND IS LUXURY. SO WHY ARE YOU RUNNING IT BY THE RULES OF MASS MARKETING? (opens the original)

    Excerpt · Critical tone

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    Are you tired of questioning your values, your standards, your spirituality, and your taste in the name of profit and success?Tired of the advice served up by “bro marketing” and traditional marketing?You know something has to change. Your tolerance for bullshit is ZERO.And yet, you still have a powerful desire to contribute—to changing the perception of success and the world we live in, where profit is placed above everything else and often at the expense of everything else.If you have no probl

  3. Issue · Jul 26, 2026

    Why the Era of Personal Brands Is Ending — and Who Is the Woman Shaping What Comes Next? (opens the original)

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    We are standing at the crossroads between two worlds.This is a manifesto for those who choose truth, goodness, and beauty as the foundations of their businesses and the guiding principles behind building their brands.What are we leaving behind?Here is what we are choosing to release at this crossroads:Creating content forcefully just to feed the algorithm of a social platform.The illusion that otherwise we will become invisible and forgotten.Persuasion tactics that prey on the lowest human weakn

  4. Issue · Jul 19, 2026

    My identity as a spiritual coach has died (opens the original)

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    Nine months ago, I wrote an article titled:Back then, I thought I was writing about Instagram, but I was actually writing about something much deeper.I was writing about the death of an identity.“That morning, exactly a year ago, after months of daily performance on Instagram, I woke up with a strange feeling.There was no drama.There was no burnout.Just resistance in the form of absurdity.The silence in the room seemed to ask one question:‘What are you doing?’Just

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