The Only Way Is Music
The Only Way Is Music is a monthly podcast hosted by Oisin Browne, created for artists and industry professionals who want to understand how real careers are built in today’s music world.
- Indexed episodes, last 90 days
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- Jul 27, 2026
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- Jul 27, 2026
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Mark Adams: Music Industry Strategist on Building an Artist Brand That Lasts (opens the original)
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In this episode of The Only Way Is Music , Oisin sits down with Mark Adams , founder of Blinding Talent , former Channel 4 music executive, and one of the UK's leading music industry strategists. Having helped shape the careers of artists through iconic music brands including The Box , Kerrang! , Kiss , Magic and Smash Hits TV , Mark shares the lessons he's learned from more than two decades at the heart of the music business. From the changing role of gatekeepers to the rise of AI, branding, fa
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