HeyJaredThe Next Pour's Substack
RTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
- Indexed issues, last 90 days
- 18
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 24, 2026
Latest issues
The Daily Brief 9.29.26 (opens the original)
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In today’s brief: a tequila RTD is pushing sessionability below hard-seltzer strength, Cann is taking THC directly into one of America’s biggest music festivals, Molson Coors is scaling non-alcoholic drinks as part of a broader “total beverage” strategy, and new research points to sleep as a potentially underdeveloped functional benefit. Your phrase of the day is “behavior first innovation.”Thanks for reading The Next Pour's Substack! Subscribe for free to receive
The Daily Brief 9.28.26 (opens the original)
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In today’s brief: an RTD brand is turning an airport bar into a live consumer laboratory, hemp THC companies are preparing for the possibility that federal rules arrive after the current market effectively shuts down, NA cider is earning significant mainstream retail space, and sea moss is moving from the supplement routine into everyday hydration. Your phrase of the day is “format follows occasion.”Thanks for reading The Next Pour's Substack! Subscribe for free to receive new posts
The Daily Brief 9.22.26 (opens the original)
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In today’s brief: spirits and wine-based RTDs are pulling prepared cocktails back into growth, Magic Cactus is showing that THC beverages can win in mainstream grocery, bars are confronting the real economics behind premium zero-proof cocktails, and a new energy drink is betting that transparent dosing can differentiate function. Your phrase of the day is “visible value.”Thanks for reading The Next Pour's Substack! Subscribe for free to receive new posts and support our work.</d
The Daily Brief 9.21.26 (opens the original)
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In today’s brief: hard tea is moving upscale with spirits and provenance, Cann is building a THC-free hedge against regulatory uncertainty, C4 is turning the taste of beer into an energy occasion, and new retail analysis suggests shoppers are increasingly navigating beverages by what they want them to do—not what category they belong to. Your phrase of the day is “benefit over category.”Thanks for reading The Next Pour's Substack! Subscribe for free to receive new posts and su
The Daily Brief 9.16.26 (opens the original)
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In today’s brief: premium RTDs are pushing closer to the actual bar experience, a major California THC beverage brand is entering New York’s regulated cannabis market, American brewers are exploring the space between full-strength and non-alcoholic beer, and Folgers is bringing protein, prebiotics and focus ingredients to one of America’s most familiar coffee brands. Your phrase of the day is “re-engineered familiarity.”Thanks for reading The Next Pour's Substack! Subscr
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