HeyJaredThe Next Gen Podcast by ICCO
The Next Gen Podcast by ICCOWhere Global Voices Shape the Future of PRWelcome to The Next Gen Podcast, the official podcast of ICCO’s Next Gen initiative — created for the rising stars of public relations and communications.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 7, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 2, 2026
Latest episodes
Ep 8: How AI Is Changing Careers and the Future of Agency Work (opens the original)
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In the latest episode of the ICCO Next Gen Podcast, we speak with Sophie Simpson, Managing Director, Ruder Finn Atteline – MENA, and Samar Saliba, SVP Growth & RF Engage, Ruder Finn Atteline, about what AI means for the agency of tomorrow. From how the next generation learns and develops experience, to how teams can combine digital fluency with experience, relationships and human judgment, Sophie and Samar explore whether AI is simply another tool, or a catalyst for rethinking agency work models
Ep 7: The Evolution of Great Communicators in the AI Era (opens the original)
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🎙️ New episode is live. For over 25 years, François Gobillot led Axicom (WPP) France & Benelux, helping shape the communications strategies of global technology brands including AWS, IBM, Nokia, Red Hat, Dell, VMware, Criteo and Orange. Today, as founder of qomute and chair of the AI Working Group at Syndicat du Conseil en Relations Publics (SCRP), he shares how AI is reshaping communications, from trusted automation and LLMs to the shift from search-driven discovery to generative influence. A m
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