The New Music Business with Ari Herstand
WEBBY AWARD FOR BEST MUSIC PODCAST“1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Aug 6, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
How He Got a Million Monthly Listeners and a Sold Out Tour Independently (opens the original)
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This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun . Follow
Artist Manager on Viral Syncs and the State of Music Marketing (opens the original)
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This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the chart-topping Canadian rock band The Beaches. Laurie shares the incredible story behind The Beaches' explosive rise following their breakout sync placement in Off Campus, why viral TikToks aren't enough anymore, and how artists can build lasting careers by creating cultural moments and not just chasing algorithms. Follow Laurie Lee: https://www.instagram.co
How To Be a Professional Hit Songwriter (opens the original)
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This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishing company Honua Music. Andreas has written and produced songs for artists including The Weeknd, Jason Derulo, Madison Beer, and many more, accumulating billions of streams and numerous gold and platinum records. Andreas breaks down how hit songs are actually created, how publishing companies develop songwriters, and why today's music industry is more relati
How Major Label A&R Has Evolved and How Hit Songs Are Written (opens the original)
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This week on the New Music Business podcast, Ari sits down with legendary A&R executive, publisher, and educator Pete Ganbarg. With more than three decades in the music industry, Pete has helped shape the careers of artists, songwriters, and hit records across multiple generations. In this conversation, he breaks down how A&R has evolved from the days of artist showcases and long-term development deals to today's algorithm-driven landscape. Pete explains why great A&R is still about connecting g
How a Direct-To-Fan Rollout Secured a Billboard Top 10 (opens the original)
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This week on the New Music Business podcast, Ari sits down with Dee Diaz, Vice President of Marketing at Reach Records. At Indie Week 2026, Dee shares the innovative marketing strategies behind Lecrae’s Reconstruction album campaign, which helped propel the project to a Billboard Top 10 debut. From sending exclusive mailers to the label’s most loyal fans. To building a gamified direct-to-fan platform called The Workshop, Dee reveals how Reach Records prioritized community, superfans, and authent
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