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The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. We discuss topics such as AI Answer Engine Optimization - getting your brand mentioned by ChatGPT / Amazon Rufus.

Podcast · By Jo and Max · English · Official site

Indexed episodes, last 90 days
4
Latest publication
Aug 19, 2026
Audience
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Earliest in this view
Jul 17, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest episodes

  1. Episode · Aug 19, 2026

    Behind PerfectTed's meteoric rise from a £500k Dragons' Den valuation to £140m with co-founder Levi Levinfiche [Rebroadcast] (opens the original)

    Episode notes · Positive tone

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    Levi Levenfiche is co-founder of PerfectTed, the fastest–growing energy drink brand in the UK and the largest matcha brand in Europe. The company started on his Kitchen table with his wife and brother. PerfectTed is one of Dragons' Den's biggest stories (the UK's version of Shark Tank). Their energetic pitch ( ⁠youtube video⁠ ) which they opened by stating their " mission to spread positive energy ", ended with all five Dragos offering to invest, from who they chose a £50k investment from Stephe

  2. Episode · Aug 9, 2026

    How Grüns Is Winning by Updating Product Content Weekly with Emma Lifer, Marketplace, SEO/AEO and Merchandising Manager (opens the original)

    Episode notes · Neutral tone

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    Welcome to the first episode of Agentic Commerce Architects. Max Sinclair sits down with Emma Lifer , Marketplace SEO and Merchandising Manager at Grüns, one of the fastest growing supplement brands on Amazon, to unpack how a real practitioner is winning visibility across Alexa for Shopping, Walmart Sparky, ChatGPT, Gemini and beyond. Emma leads SEO, AEO, affiliates and marketplace sales at Gruns, and previously spent three years leading SEO at Front Row Group. In this conversation she shares ex

  3. Episode · Jul 27, 2026

    The 5Cs of Agentic Commerce: A framework that actually makes sense for the era of Shopping Agents with Lauren Livak of the Digital Shelf Institute, Aaron Conant of BWG Connect, & Max Sinclair of Azoma (opens the original)

    Episode notes · Neutral tone

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    Agentic commerce is moving from buzzword to boardroom priority - but what should brands actually do next? In this episode of Digital Deep Dive , Aaron Conant is joined by Lauren Liv Gilbert of the Digital Shelf Institute and Max, founder and CEO of Azoma, to translate a fast-changing landscape into a clear, practical strategy for brand and ecommerce leaders. Together, they unpack the 5 Cs of Agentic Commerce : Completeness, Context, Citations, Correctness, and Customer Acquisition . (Download th

  4. Episode · Jul 17, 2026

    The Agentic Commerce Revolution: Max Sinclair on the SheCommerce Podcast live at Women in Amazon Business Summit (opens the original)

    Episode notes · Neutral tone

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    AI isn’t coming for commerce—it’s already deciding what gets discovered, recommended, and purchased. In this special episode created in partnership with WIAB—Women in Amazon Business, Cristina and Jacqui sit down with Max Sinclair, founder and CEO of Azoma, to unpack the AI visibility revolution and what it means for brands, retailers, founders, and women shaping the future of commerce. Max spent six years at Amazon, including helping establish its search operations in Singapore. Now, he’s helpi

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