HeyJaredThe Neon Lounge
Welcome to The Neon Lounge! Get inspired by Event Industry and Marketing trailblazers from Electric Cat Productions.
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EP 26: Marketing belongs in the boardroom, and Beccs Lott has the numbers to prove it. (opens the original)
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Welcome to the new season The Neon Lounge, where we're handing the mic to the marketers. We're kicking things off with Rebecca Lott (known to everyone as Beccs) Marketing Director at Co-op Live. It's the UK's biggest indoor arena at 23,500 capacity, and Beccs’ remit stretches way past what most people picture when they hear "venue marketing": ticketing, partnerships, fan experience, merchandise, and even the sexy stuff like parking. Twenty years into her career, from small music venues in Leeds
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