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The Negotiation

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands.

Podcast · By WPIC Marketing + Technologies · English · Official site

Indexed episodes, last 90 days
7
Latest publication
Sep 25, 2026
Audience
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Earliest in this view
Jul 10, 2026

Latest episodes

  1. Episode · Sep 25, 2026

    The Xi-Trump Summit with Dr. Henry Wang and Jacob Cooke (opens the original)

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    In a special episode of The Negotiation, WPIC CEO Jacob Cooke sits down with Dr. Henry Wang, founder and president of the Center for China and Globalization (CCG), one of China's leading policy think tanks. The conversation takes place fresh off the Trump-Xi summit — a historic meeting that put AI governance, trade stability, and the future of the US-China relationship back at the centre of global attention. Dr. Wang is a former Counselor to China's State Council, a member of the Chinese People'

  2. Episode · Sep 16, 2026

    Zak Dychtwald on Chinese Companies Going Global (Part 2) (opens the original)

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    In Part 2 of his conversation with The Negotiation, Zak Dychtwald, founder and CEO of BridgeWorks Global, shifts from diagnosing the hidden tax on global business to addressing what it means for companies operating in or competing against China. Zak regularly briefs executives from Qualcomm, Microsoft, Google, and Walmart when they come through the region, and he shares the framework he uses with them: what to borrow from China's competitive environment, what to leverage, and what to prepare to

  3. Episode · Sep 8, 2026

    Zak Dychtwald on Why Global Teams Break Down (Part 1) (opens the original)

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    Zak Dychtwald is the founder and CEO of BridgeWorks Global, a cross-geography collaboration lab based in Shanghai. He is the author of Young China: How the Restless Generation Will Change Their Country and the World, has lived in China for over a decade, and speaks Mandarin. His clients include Google, Qualcomm, Microsoft, Medtronic, Walmart, and Ant International. His work has appeared four times in Harvard Business Review, most recently in a piece on how highly effective global teams collabora

  4. Episode · Aug 4, 2026

    Light Therapy, Chinese Tech Brands, and 15 Years in China: Jim Fields on Building Across Both Markets (opens the original)

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    Jim Fields is an American entrepreneur who has spent over 15 years living and building businesses in China. He speaks fluent Mandarin, began his career at Adobe in Silicon Valley, and moved to China, where he worked at Nokia and Reckitt Benckiser before founding Relay Video in 2016 - a Beijing-based creative marketing agency that helped Chinese tech companies including Xiaomi, Tencent, and Lenovo tell their stories to global audiences. He later founded Relay Club, an influencer management platfo

  5. Episode · Jul 27, 2026

    Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup (opens the original)

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    Spain beat Argentina 1-0 in extra time to win the 2026 FIFA World Cup at MetLife Stadium in New Jersey. It was a tournament full of drama, upsets, and cultural moments - not least in China, where Xiaohongshu streamed all 104 matches for free and Norwegian striker Erling Haaland generated nearly 1.8 billion views on the platform. China's national team, meanwhile, watched from home. Again. Mark Dreyer has spent nearly two decades trying to explain that paradox. Mark is the founder of China Sports

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