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Welcome to The Narrative, brought to you by Frontlines.io, Silicon Valley's leading B2B podcast production studio.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 28, 2026
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- Earliest in this view
- Jul 8, 2026
Latest episodes
Why 80% of employees use AI tools their company didn't approve (opens the original)
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WalkMe created the digital adoption platform category more than a decade ago around a simple premise: technology only works when people actually use it. Now the company is applying that same lens to AI adoption inside enterprises, and what it is finding is not what it expected. In a recent episode of The Narrative, we sat down with Melanie Pasch , Global Senior Director, Brand & Corporate Communications at WalkMe, to learn how she rebuilt her communications function from the ground up with AI, w
How Rubrik learned to stop leading with the product | Meghan Fintland (opens the original)
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Rubrik is a B2B cybersecurity and AI company. Meghan O'Driscoll Fintland leads global PR with a 12-person internal team and 13 agencies operating across EMEA, APJ, and the US. In a recent episode of The Narrative, we sat down with Meghan Fintland , Head of Global PR at Rubrik , to learn how she runs one of the most distributed comms programs in enterprise tech and what she has learned about reaching different media markets, training executives for long-form formats, and navigating the ongoing de
The shift from the attention economy to the authority economy | Marlowe Newman (opens the original)
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Cognizant is a global technology services company that invests heavily in research-driven thought leadership, publishing studies on AI, cybersecurity, and the future of work that reach audiences from LinkedIn newsletters to Davos. In a recent episode of The Narrative, we sat down with Marlowe Newman , Director of Thought Leadership Editorial of Cognizant , to learn how B2B technology brands are shifting from the attention economy to the authority economy, and how research-driven content earns bu
The research report that took a startup to number two in share of voice | Courtney Brigham (opens the original)
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Typeface is an enterprise marketing AI platform that helps large companies create, deliver, and optimize on-brand content, and it has been using original research as a core motion to earn attention against much larger competitors. In a recent episode of The Narrative, we sat down with Courtney Brigham , Senior Director, Communications & Brand at Typeface, to learn how a startup comms team used original research to reach the number two share of voice against competitors in a noisy quarter. Topics
Narrative is an operational truth, not a messaging strategy | Ashley Robinson (opens the original)
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Ashley Robinson spent nine years at Amazon helping build narratives around fulfillment, community engagement, and customer obsession before moving into her current role as Director, AI Monetization at Microsoft . Her argument on The Narrative is a simple but uncommon one: narrative is not a marketing asset. It is an operational truth. If it cannot survive contact with your employees, your product team, your construction managers, and your community affairs leads, it is not a narrative. It is a t
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