HeyJaredThe Multifamily Marketers Podcast
The Multifamily Marketing podcast for owners, operators, and marketers who want real results. Hosted by Resident360's Josh Grillo and Caroline Mills, this weekly show delivers actionable strategies to boost occupancy, improve retention, and grow your property brand.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 2, 2026
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- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Ep 55: Your Dashboard Looks Great So Where Are The Leases? (opens the original)
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Your marketing dashboard might look impressive—but if you can't connect the numbers to tours and leases, are you really measuring performance? In this episode of The Multifamily Marketers Podcast , hosts Josh Grillo and Caroline Mills break down one of the biggest problems in multifamily reporting: stopping the measurement too early. Impressions, clicks, website traffic, and leads all matter, but they only tell part of the story. From lead-to-tour and tour-to-lease conversion to leasing-team fol
Ep 54: Your Apartment Is Being Googled Less — So How Are Renters Finding You? (opens the original)
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Google is still important—but it's no longer the only place renters are discovering apartment communities. In this episode of The Multifamily Marketers Podcast , hosts Josh Grillo and Caroline Mills explore how the renter journey is evolving beyond traditional Google searches into a much broader digital ecosystem that includes AI, social media, Google Maps, reviews, ILSs, and property websites. As search behavior becomes more fragmented, multifamily marketers need to rethink how they measure vis
Ep 53: I Asked ChatGPT to Find Me an Apartment - Here's What Happened (opens the original)
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What happens when a renter skips Google altogether and asks AI to find them an apartment? In this episode of The Multifamily Marketers Podcast , hosts Josh Grillo and Caroline Mills run a real-world experiment using ChatGPT to search for an apartment in Atlanta—without mentioning a single property by name. The results reveal how AI is changing apartment discovery, why some communities are recommended while others are ignored, and what multifamily marketers need to do today to improve their visib
Ep 52: One Year Later – What 52 Episodes Taught Us About Multifamily Marketing (opens the original)
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One year. Fifty-two episodes. Countless conversations about what's changing in multifamily marketing. In this special anniversary episode of The Multifamily Marketers Podcast , hosts Josh Grillo and Caroline Mills reflect on their first year of the show, sharing the biggest lessons they've learned, the topics that surprised them most, and how multifamily marketing has evolved over the past 12 months. From AI and search to lead quality, reporting, and the future of marketing, this episode offers
Ep 51: How to Plan Your 2027 Multifamily Marketing Spend (opens the original)
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Building next year's marketing budget isn't about copying last year's numbers—it's about preparing for how renters will search tomorrow. In this episode of The Multifamily Marketers Podcast , hosts Josh Grillo and Caroline Mills break down how multifamily marketers should approach budgeting for 2027, from auditing current performance to investing in the channels that will matter most in the year ahead. With AI reshaping search, short-form video influencing decisions, and renter expectations cont
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