HeyJaredThe Missing Ingredient
The Missing Ingredient podcast with CJ Bruce — where food and beverage founders, operators, and experts share the real strategies behind building successful brands.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 8, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Turning an Innovative Product Into a Scalable CPG Brand With Caroline Dai (opens the original)
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Caroline Dai is the Founder and CEO of TofuGo Snacks, a company creating savory, high-protein, shelf-stable tofu snacks for modern, on-the-go lifestyles. In her role, she leads the brand's product innovation, growth strategy, and community building. Since launching in March 2026, TofuGo has gone viral, generated $20,000 in revenue in its first month, and is on track for $1 million in revenue in 2026. Caroline previously worked in strategy and finance and draws on that experience while celebratin
How Regional Density Helps Food Brands Scale With Matt Williams (opens the original)
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Matt Williams is the Founder, CEO, and a Partner for The CPG Collective, a food and beverage brokerage helping emerging CPG brands win in California and prepare for national scale. Matt leads the firm's retail growth strategy and hands-on sales execution across more than 4,000 California retail doors. With three decades of CPG experience, including senior roles at Dean Foods, PepsiCo, Odwalla, and Bowery Farming, he specializes in building regional retail density, distributor relationships, and
Scaling Food Brands With Story-Driven Video With Mitchel Dumlao (opens the original)
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Mitchel Dumlao is the Founder and Executive Producer at Creative Haven, a video production and creative agency that helps brands grow through strategic, story-driven content. With more than 20 years of experience in film, content creation, and marketing, Mitchel has worked with brands including HBO, Sony, Spotify, and Colgate. Earlier in his career, he represented 40 clients across TV, film, animation, and comic books. Today, he helps food, beverage, and CPG companies build awareness and drive g
Building Food Brands Consumers Trust and Remember With Nicole Rogers (opens the original)
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Nicole Rogers is the Founder of GriffJack, a marketing consultancy for food, beverage, agriculture, and retail brands, and CMO of True Origin Foods, a pantry-staples brand focused on flavor and quality. With 25-plus years in marketing across food, beverage, lifestyle, and the arts industries, Nicole brings big-picture strategy, creative direction, and trusted specialist teams together to build clear, memorable brands that connect with consumers and create long-term value. She also helped shape S
Building Food Community and Connection With Jill McLewis (opens the original)
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Jill McLewis is the Executive Director of Naturally NorCal, a nonprofit that connects and supports Northern California's emerging and established natural-products brands through education, events, peer forums, and partnerships. She leads strategy, operations, community growth, and programs that link founders with experienced industry leaders. Jill also helped guide the merger of Naturally North Bay and Naturally Bay Area and brings a unique background as Sebastopol's mayor, a nonprofit executive
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