HeyJaredThe Minimalist Marketing Journal
Minimalist marketing is not about doing nothing it’s about doing what matters. This Substack is for women building businesses that support freedom, clarity, and a spacious life.
- Indexed issues, last 90 days
- 5
- Latest publication
- Aug 13, 2026
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- Jul 17, 2026
Latest issues
How to Film Reels on Your iPhone (Without Yapping). (opens the original)
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Keeping it real: you’re overthinking itI’ve shot on-site content for more than 100 clients now, fitness experts, fashion brands, mortgage brokers, realtors, restaurants and everyone in between. Different industries, different products, wildly different energy. And after all of it, I keep landing on the same truth: You’re overthinking it. ;) Although I will say what content creators are doing with videos is out of this world — keeping it simple WILL attract customers and increase your lead genrat
Your Bank Account Doesn't Have Empathy (Start getting Paid) (opens the original)
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A client didn’t show up on Tuesday. I want to walk you through the fifteen minutes after that, because I don’t think they were only my fifteen minutes. I think they’re probably similar to yours too.Minute one. Maybe I got the time wrong. I check the calendar. I did not get the time wrong. Check if I sent the proper zoom link, hm I did. Minute three. Refresh the inbox. Nothing. Check my texts. Check my email again, go for a pee. Minute five. I start building the story for her. Something happened.
You're already posting. You might as well get paid for it. (opens the original)
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I want to ask you something small, because I think we start too big. Not “what’s your five-year plan.” Not “what’s your niche.” Just: what would an extra $100 dollars a week actually change in your life right now?For some of you it’s gas (hi it’s me!). For some it’s the Pilates class you keep taking out of the cart and saying ‘that’s too expensive’. For one woman I talked to last month it was being able to buy groceries without adding it up in her head at the checkout. $50, $100 dollars isn’t go
I Automated My Content So I Could Be in My Garden by 9am (opens the original)
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I want to tell you where I was when it clicked, because the where matters more than the what.I was standing knee-deep in the lake. No phone, I let it die for a few days. It was the first time in a while where I could hear my thoughts. And instead of feeling peaceful, I felt immediate anxiety. EVEN though this time at the lake was different - I wasn’t handling 100 client calls, and everything was actually done…..I felt AI anxiety. The part of me that loves marketing, that has done this for fiftee
The number that saved my family (opens the original)
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You said you’re sick of the texts while at your kids game. Or you’re annoyed that its a Sunday morning and you see ‘ you don’t have to answer this — but I was just thinking …..” And then, about four seconds later, your body does this thing “I better answer…”…and then you repeat in your head “I love my clients they feed my family.”The Minimalist Marketing Journal is a reader-supported publication. To receive
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