The Midlife Business Edit
For women in midlife who are building businesses that reflect who they are. Julie Stroud shares insights on life, mindset, and the business of becoming. Plus clear guidance on brand, messaging, and building work that aligns with this season.
- Indexed issues, last 90 days
- 12
- Latest publication
- Oct 1, 2026
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- Earliest in this view
- Jul 23, 2026
Latest issues
Follow the Flow (opens the original)
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There’s something about turning the calendar to a new month that feels like a fresh start.And October especially feels that way to me.A new season. Cooler weather. Different rhythms.Maybe even an invitation to ask: What wants more room in my life right now?I’ve been thinking about that question as I’ve been creating 7 Days to Build Your Next Chapter, a free guided experience I’ll be sharing soon.One of the practices inside it is something I’m calling a Flow Journal.The idea is simple:Pay attenti
Pay Attention to When You Lose Track of Time (opens the original)
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Have you ever been so absorbed in something that you looked at the clock and couldn’t believe how much time had passed?I love that feeling.It’s called flow—that wonderful state when you’re deeply engaged in what you’re doing and time seems to disappear.I’ve been thinking about flow lately because I’m creating what I call a Flow Journal as part of 7 Days to Build Your Next Chapter.The premise is wonderfully simple:Pay attention to the moments when you come alive.Because they may be telling you so
When the Life You Built No Longer Fits the Woman You've Become (opens the original)
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There is something about September that has always felt like a second New Year to me.Maybe it’s decades of living by school calendars. Summer begins giving way to fall. Routines return. Calendars fill. The light starts to change.Even if you haven’t bought a box of freshly sharpened pencils in years, September can still feel like a beginning.And beginnings make us take stock.Where am I? What’s working? What needs to change? What do I want the next season to hold?A few years ago, those questions h
You Are Allowed to Change the Plan (opens the original)
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Dating in midlife has taught me something unexpected about life:You have to be willing to change the plan.I’m dating because I would eventually like to marry again.That means I’m not simply asking, “Do I enjoy this person’s company?” I’m also asking bigger questions. Do our values align? Do we want similar things from a relationship? Can our visions for the future coexist?Sometimes two perfectly good people can genuinely care about one another and still discover they’re headed in different direc
Pay Attention to What Makes You Come Alive (opens the original)
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I’ve become increasingly interested in designing my ideal workday.And I’ve learned something about myself.Give me a thoughtful client, a meaningful problem, and a Zoom window, and I’m happy.I love guided one-to-one sessions. I get to listen. Ask questions. Find patterns. Help someone untangle a problem. Watch the lightbulb go on.And because it’s Zoom, I can do all of this from practically anywhere—in comfortable clothes and quite possibly flip-flops.That’s my kind of workday.Capability Isn’t Eno
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