HeyJaredThe Menu
The Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 30, 2026
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- Earliest in this view
- Jul 7, 2026
Latest issues
How to Do Zero Click Marketing? Get People to Care. (opens the original)
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I’m thinking about zero click marketing a lot. I mean, not the book or the podcast, although obviously I think about those a lot too. I’m thinking about what it takes to really thrive in this clickless world.The zero-click trend is accelerating fast. But it’s not really that things are changing every day. It’s more like the change that has already been happening — platforms hoarding use
The Hardest Ideas to Green-Light Are the Most Valuable Ones (opens the original)
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All of us marketers are currently doing the same math: what can I defend with a number? Because time and again, the budget flows to whatever looks safest on a spreadsheet.Chris Savage, CEO of Wistia, thinks that’s backwards. On a recent episode of Zero Click Marketing, he said:“The hardest ideas to green-light today are the most valuable ones.”His logic is simple. Everyone wants numbers. So everyone takes the budget and puts it into the things most l
Reddit citations in ChatGPT fell off a cliff. (opens the original)
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Depending on whose data you look at, the decline was somewhere around 80%. Promptwatch measured Reddit’s share of ChatGPT Search citations falling from an average of 3.83% between July 18 and August 7 to about 0.5% over August 14–17. Petra Labs independently observed a decline of about 80%.When I saw the chart, my reaction was: I don’t care.I don’t care because the week-by-week volatility of an LLM’s retrieval s
The Work Is Bigger Than the Receipt (opens the original)
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I recently went on NPR’s The Indicator to talk about the zero-click internet. I spoke with co-host Adrian Ma for about 40 minutes. The final episode was about 9 minutes, with maybe a few clips of my voice in it. So if you measured my appearance literally — by the seconds in which I was actually audible — you’d conclude I barely showed up.But the episode opened with an example I’d given them: how old is P
Which Ideas Deserve More Support? (opens the original)
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I’ll admit I’m kind of a thinkboi (gender neutral).I’m often more interested in the philosophies behind marketing — how we choose our campaigns, which ideas are worth exploring, what deserves more of our attention — than in the campaigns themselves.So when Tim Soulo asked me a question on the Ahrefs podcast that I couldn’t immediately answer, I did what any thinkboi would do: I’ve been turning it over ever since.The question was:If you can’t justify
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