HeyJaredThe Media Copilot
Hosted by journalist Pete Pachal, The Media Copilot is a weekly conversation with smart people on how AI is changing media, journalism, and the news.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
What 99 AI Licensing Deals Reveal About the Future of Publishing, With Rob Kelly (opens the original)
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Rob Kelly tracks 99 AI licensing deals. What publishers are really selling now, and why OpenAI may settle with the Times. Kelly, the creator and host of Media & the Machine, keeps a spreadsheet of 99 AI content licensing deals, from The New York Times' little-discussed $100 million Google arrangement to Yelp's new deal with OpenAI. He ran the content licensing business at CMP Media, so he knows how profitable a licensing feed can be. Pete Pachal and Kelly cover the two early playbooks (the Times
Can Publishers Sell Ads to Bots? Oasy's Choy Travers Is Betting On It (opens the original)
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Bot traffic has already passed human traffic on the web. Oasy co-founder Choy Travers thinks publishers should stop blocking the bots and start selling them ads. Pete Pachal talks with Choy Travers, co-founder of Amsterdam-based Oasy, about a new kind of advertising: sponsored content served to AI crawlers on a publisher's site, on the bet that the AI will use it when answering a user's question. They cover why blocking bots backfires, how Oasy's free-for-publishers, CPM-for-advertisers model wo
What TIME Learned From a Month of Selling Ads to Bots, With COO Mark Howard (opens the original)
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Bot traffic passed human traffic on the web this year. TIME decided to sell the bots ads. One month in, COO Mark Howard explains what advertisers are buying, why the AI seems to remember what it scrapes, and what Perplexity got wrong. Pete Pachal talks with Mark Howard, chief operating officer of TIME, about agent ads: brand-verified facts, labeled as sponsored, placed on the machine-readable versions of TIME pages for the AI crawlers it allows in. They cover the infrastructure TIME built first
Who Owns Your Expertise in the Age of AI? Onix Wants to Give It Back to You (opens the original)
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On this episode of The Media Copilot , Pete Pachal sits down with Onix co-founders David Bennahum and Nicholas Nadeau to explore a very different model for AI: one where experts own specialized AI systems built around their knowledge, voice, judgment and point of view. They discuss why smaller, domain-specific models may sometimes outperform general-purpose AI, how Onix incorporates knowledge that has never appeared online, and why authorship, privacy and data sovereignty could become increasing
The future of AI content licensing, featuring Michael Ellis (opens the original)
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As AI reshapes the internet, the future of journalism may depend on how publishers license, distribute, and protect their content. On this episode of The Media Copilot , host Pete Pachal sits down with Michael Ellis , President of Newstex, to explore one of the most important and least understood battlegrounds in artificial intelligence: content licensing. As AI companies race to build smarter models and answer engines, publishers are grappling with a fundamental question: How should their work
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