The Matt J Hanham Show
As The Creative Accountant, I explore the intersection of creativity and commercial discipline.Hosted by me, Matt J Hanham, this show unpacks what it takes to build with imagination and execute with structure.If you're building something meaningful and navigating growth,…
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 15, 2026
- Audience
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- Earliest in this view
- Jul 9, 2026
Latest episodes
Nobody Hands You a Deadline. (opens the original)
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I've written three versions of the same novel. The first draft went out in 2021. The second took four years. The third took less than twelve months. Same book, same bloke, and I was working on it the whole time. So the difference wasn't effort. The difference was that in the last twelve months I kept putting myself on the hook. This episode is about manufactured deadlines, external accountability, and why projects with nobody waiting on them quietly take years. In this one: Sending the first man
Nothing Improves in a Drawer. (opens the original)
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Three weeks ago on this show I said I was sitting at 95% on something, and that the last 5% had taken three times the work of the first 95. Today it went to my editor. It's a book I've been carrying for five years. This episode is about the gap between finished and sent, and what actually happens in it. It isn't procrastination and it isn't dread. It's bargaining. One more pass. I'll send it Friday. Monday's fine, I'll express post it. In this one: Why the last 5% of a project is almost never wr
You Don't Have a Marketing Problem (opens the original)
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Leads are down. So you're looking at the ads, or the website, or whether it's time to find a new agency. Before you spend a cent on any of that, check three things, because nine times out of ten what people call a marketing problem isn't one. This episode is about lead generation, marketing strategy and follow-up for small business owners and founders. Two of the three fixes are free and don't need an agency at all. The third one is going to annoy you, and it's the one that actually matters. In
95% Finished Is 0% Delivered. (opens the original)
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There's a thing on your desk that's 95% done. Has been for weeks. The website that needs one more page. The proposal that needs a number in it. The offer you've nearly finished writing. And you've been telling yourself you're nearly there. You're not. This episode is about finishing, follow through and shipping for founders and business owners, and why the last 5% of any project is a completely different job to the first 95%. The first 95% is creation. It's fun, it's yours, nobody is watching. T
I Warned People About This in 2019. Then I Did It Five Times. (opens the original)
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In April 2019 I recorded an episode called How To Start A Podcast. In the description I wrote: "90% of podcasts only have 7 episodes. Why is this?" I diagnosed the exact problem, publicly, confidently, on the record. Then I did it five times. This episode is about consistency, discipline and accountability for founders, and why restarting is the most reliable way to never finish. My publishing runs since 2019: four episodes then dead. One then dead. Three then dead. Seven then dead for twenty mo
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