The Master Integrator Podcast
The Master Integrator Podcast is where Australia’s smart home technology industry gets real. Hosted by Paul Skelton — a longtime industry journalist and current Regional Development Consultant for CEDIA in Australia and New Zealand — this series goes beyond product hype to…
- Indexed episodes, last 90 days
- 6
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- Sep 13, 2026
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- Jul 5, 2026
Latest episodes
The Future of Master Integrator (opens the original)
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Master Integrator is evolving. What began as a podcast is becoming a dedicated industry body for residential, commercial and AV integration professionals across Australia and New Zealand. In this special announcement, founder Paul Skelton explains why Master Integrator has been created, who it represents and what it intends to deliver. The episode explores the challenges facing the systems integration industry, including limited recognition, fragmented representation, workforce shortages and the
The human element: Daniel Grozdan on how integrators sell, market and lead without losing what makes them worth working with (opens the original)
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The integration industry is full of technically gifted people who find the business side of their work uncomfortable. Selling feels like a word that applies to someone else. Marketing means spending money they are not sure they have. Leading a team is something they will get to once things settle down. Daniel Grozdan has spent most of his career watching that play out. After years in retail, national account management and a senior role at Samsung, he now manages marketing across 12 brands at Ca
The qualification we nearly lost: Christina Bradley and Paul Vivian on the new Certificate III/IV in Systems Integration (opens the original)
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For years, the Certificate III in Custom Electronics sat on the national register and looked, from a distance, like a pathway. Up close it had no registered training organisations delivering it and no students enrolled in it, and on those numbers alone a Jobs and Skills Council is obliged to remove a training product from the register. Two years on, that qualification has been rebuilt as the Certificate III in Systems Integration, joined by a Certificate IV and a set of skill sets designed for t
The First MP: Aaron Violi on Cyber Security, AI and the Future of the Smart Home Industry (opens the original)
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Over the past year, we have written to dozens of federal members and senators. We explained what the smart home and integration industry is, what it does, and how many Australians it employs, and invited them to join us on the show. Almost none of them wrote back. Aaron Violi said yes. The Federal Member for Casey holds three shadow portfolios that sit directly over this industry's work: the digital economy, science and technology and innovation, and cyber security. What follows is not a set of
Openness is a Sales Tool, with Andrew 'Gleeo' Gleeson (opens the original)
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Andrew Gleeson has spent his career on the supplier side of the Australian integration industry, and he has watched more sales conversations unfold than most integrators have had. He is currently Area Sales Manager for South Australia, Tasmania and Victoria at ADI Global Distribution, and this year he is nominated for Best Sales Representative at the CEDIA Awards. Andrew is unusually clear about what actually wins integrator-client relationships, and what breaks them. The through line of the con
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