HeyJaredThe MarTech Matrix
The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 12, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 5, 2026
Latest episodes
Win on Reddit Without Getting Banned (opens the original)
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Most marketers use Reddit personally and have no idea how to think about it professionally. This episode changes that. Jonny Waite is the co-founder of RECHO — one of only two full-service White Hat Reddit agencies in the US. With 17 years in digital and deep roots in SEO, paid search, and omnichannel strategy, Jonny has built Reddit programs for some of the biggest brands in the world. In this conversation, we break it down in three moves: how people actually behave on Reddit, how that translat
Why DTC Brands Lose Customers They Think Are Already Theirs | Agnes Seville, Little Sleepies (opens the original)
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Most DTC brands aren't losing customers because they stopped caring. They're losing them because they started taking them for granted. Agnes Seville is the Head of Paid Media at Little Sleepies — a fast-growing DTC children's pajama brand with over 500,000 members in their community. In this episode of The Human Side of MarTech, Agnes breaks down the real drivers of DTC customer retention, why brand and performance marketing fail when siloed, how Meta's algorithm is forcing a creative strategy r
Why Your Retargeting Is Only Reaching 15% of Shoppers | Jason Blom, RTB House (opens the original)
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Most ecommerce brands think their retargeting is handled. They're running Criteo or Performance Max, hitting their ROAS targets, and moving on. Here's the problem: their platform is only reaching 15–20% of the visitors who bounced from their site. The other 80–85% never see their brand again. In this episode of Inside the Blurb, I sit down with Jason Blom — VP of Strategic Opportunities at RTB House and former Criteo sales leader — to break down what deep learning retargeting actually does diffe
Why Enterprise MarTech Implementations Fail — And How to Fix It | Jean Guan | The Human Side of MarTech (opens the original)
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Your marketing team is investing in technology — but the ROI isn't showing up. Tools go underused. Stacks overlap. Every new rollout feels like dragging people through mud. That's not a vendor problem. It's a structure problem. Jean Guan spent 15 years at CDW building the company's MarTech enablement team from the ground up — from a server sitting under someone's desk to a full governance function connecting marketing strategy with enterprise IT infrastructure at scale. In this episode of The Hu
AI Isn't Replacing Your Team — It's Exposing What You Never Fixed (opens the original)
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Most companies are either racing to bolt AI onto everything or frozen because they don't know where to start. Angela Hill does neither. Angela runs e-commerce for Batteries Plus and has spent 20+ years in the industry — enough hype cycles to be skeptical of the next one. Her rule: test it, use it if it solves a real problem, fire it if it doesn't. In this episode of The Human Side of MarTech, Angela breaks down: ✅ Why AI doesn't create new problems — it exposes the ones you already had (messy da
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