HeyJaredThe Marketing Podcast
The podcast for marketing leaders to stay ahead of the curve, challenge their thinking, and sharpen their strategy.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Google's AI Spam Crackdown, McDonald's Ad Network, Lidl's USP Grab & Netflix's Ad Rules (opens the original)
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Google has rolled out its fourth spam update this year, and this one goes after mass-produced AI content. In this episode we cover what that means for brands that have been scaling SEO with automation. We also look at McDonald's plan to sell ads inside its app, Lidl taking over a competitor's freshness USP with a strange (and very effective) influencer campaign, and why Netflix wants fewer ads that people actually enjoy watching. Google's spam update: why automated content, keyword-stuffed pages
Creator TV, AI Shopping Agents & Why B2B Buyers Want Stories (opens the original)
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Are creators the new TV stars? This week we look at how Universal Ads is putting creator-hosted, fully branded long-form shows on TV. Then we ask why AI shopping agents are causing so much friction among Amazon, Meta and the rest of big tech. We finish with fresh Marketing Week research showing that emotional storytelling now drives B2B buying decisions. Creator TV: Influencers have moved from reality-show guests to hosts of their own shows, and brands can now book that inventory programmaticall
Amazon DSP Integration: ChatGPT Becomes a New Hub (opens the original)
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Two topics this week: is the "AI slowdown" a real safety debate or IPO-season theatre? And what does Amazon plugging its ad network into ChatGPT mean for marketers? Plus Julius returns from sailing in Greece, where gyros shops have covered their walls in AI-generated menu posters — each one visibly a newer model than the last. AGI as a marketing claim. Why declaring AGI "reached" says more about fundraising than capability — and what a softened definition costs in credibility. Whistleblowers in
You Can't Buy Something You Don't Understand" — Why Most B2B Brands Say Nothing (opens the original)
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Brand strategist, university lecturer and Brand Like a Girl founder Raya joins us to talk about the gap between what companies want to be known for and what the market actually hears. We get into why "innovative" and "high quality" are not differentiators, why rebranding rarely rescues a failing business, and why AI-polished brands are increasingly beautiful and empty. Her closing bet: over the next five years, the B2B brands that stay human and speak plainly will win. In this episode: Branding
Meta's $17B Bill, a16z Ditches Software & GTA VI's Netflix Stunt (opens the original)
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Four stories that actually move budgets this week — a record settlement that rewrites how teens can be reached, a fund thesis that quietly buries software-only businesses, the smartest ad stunt of the year, and a targeting option B2G marketers have been waiting a decade for. 1) Meta's settlement — and the rules that come with it Meta has settled the youth-safety cases brought by all 50 US states: roughly $12B, rising to about $17B if competitors like YouTube, TikTok and Snapchat sign up to the s
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