Skip to content
HeyJared

The Marketing Operations Leader

The Marketing Operations Leader helps marketers and operations professionals run their team like a business, reduce friction, drive operational excellence, and grow their careers

Newsletter · By Darrell Alfonso · Official site

Indexed issues, last 90 days
12
Latest publication
Sep 25, 2026
Audience
Checking…
Earliest in this view
Jul 21, 2026

Latest issues

  1. Issue · Sep 25, 2026

    The Evolution of Lead Scoring, and Why the Next Version Stops Guessing (opens the original)

    Excerpt

    Read excerpt

    In this editionThe Evolution of Lead Scoring, and Why the Next Version Stops GuessingPOLL RESULTS: What B2B Companies Actually Use as a Single Source of TruthFive Things You Need to Know About Making the Customer the HeroFor Paid Subscribers: The Six Steps I Used to Build My AI Strategy Deck in a DayThe MarketingOps.com official CMOP certification is now available on demand. Come learn from me and experts from OpenAI, Adobe, and other master practitioners in the ops space. <a href="https://marke

  2. Issue · Sep 20, 2026

    How to Work Effectively in Ops and GTM When Other Teams Are Incompetent (opens the original)

    Excerpt

    Read excerpt

    In this editionHow to Work Effectively in Ops and GTM When Other Teams Are IncompetentPoll: What’s the Real Reason Most Martech Projects Fail?Five Things You Need to Know About Designing a Marketing Leadership Role That WorksFor Paid Subscribers: Six Real Interview Questions for Senior Marketing Ops Roles, and How to Answer ThemThe MarketingOps.com official CMOP certification is now available on demand. Come learn from me and experts from OpenAI, Adobe, and other master practitioners in the ops

  3. Issue · Sep 9, 2026

    Candid Thoughts on AI Use Cases for Marketing & Ops (opens the original)

    Excerpt

    Read excerpt

    In this edition:Candid Thoughts on AI Use Cases for Marketing & OpsFive Things I Took Away From Julie Beynon on Knowing When Not to BuildFor Paid Subscribers: Real AI Success and Failures at WorkThis week! See the latest AI features from Martech vendors, without getting followed up with by a salesperson. Attend free! The MarketingOps.com official CMOP certification is now available on

  4. Issue · Sep 6, 2026

    Use AI to Find the Pipeline Already Sitting in Your Database (opens the original)

    Excerpt · Neutral tone

    Read excerpt

    In this edition:Use AI to Find the Pipeline Already Sitting in Your DatabasePOLL Results: Which AI technology has the most practical application for marketing and GTM today5 Things You Need to Know About What Your Website Is Actually Doing (Humans of Martech, Ep. 235 with Stéphane Hamel)For Paid Subscribers: Martech Insider SecretsImportant Announcements:Phil Gamache and I are putting on a virtual event where Martech vendors pitch their best AI features and we judge them on the spot. <a hr

  5. Issue · Aug 27, 2026

    Twenty of the Twenty-Seven Webinar Steps Should Only Be Built Once (opens the original)

    Excerpt · Positive tone

    Read excerpt

    In this edition:Twenty of the Twenty-Seven Webinar Steps Should Only Be Built Once4 Things You Need to Know About Auditing a Marketing Ops Function Before You Change Anything (Humans of Martech Ep. 234)For Paid Subscribers: How to Consult on the Side Without Putting Your Day Job at RiskImportant! Make sure to sign up for the free GTM Tech Demo Event where you can see the latest AI demos for free</

Publishing over time

Last 90 days. Choose a month to open its work.

Recurring subjects

Named in the text we hold. One piece can cover several.

Audience

No verified audience measurement yet.

About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

Identity or attribution wrong? Suggest a correction.

See coverage about The Marketing Operations Leader